WJL Financial Advisors logo

WJL Financial Advisors

Updated today

Client assets under management

$0

Clients

152

0% high-net worth

Advisors

6

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

25

Very Low

Average account size

$0

About

WJL Financial Advisors serves individuals (including high-net-worth clients), small businesses, charitable organizations, trusts and estates with comprehensive financial planning, portfolio guidance, tax planning and annual tax preparation, as well as hourly, as‑needed engagements. The firm does not sponsor wrap‑fee programs and generally provides non‑discretionary portfolio guidance rather than acting as a discretionary portfolio manager.

The firm follows an academic‑based investment approach that emphasizes low‑cost, passively managed mutual funds and ETFs across equities, fixed income and cash, with asset allocation tailored to client goals, time horizon and risk tolerance. WJL integrates tax planning and prepares clients’ federal and state tax returns as part of its service model, and it requires client approval before executing trades so clients retain implementation control.

WJL reports approximately $374 million in assets under advisement and maintains six offices, an unusually broad physical footprint for a team of its size, and it generally bills via fixed annual and hourly fees instead of percentage‑of‑AUM charges common among peers. The advisory team includes multiple CFPs, enrolled agents and other credentialed professionals with backgrounds in corporate finance, accounting, actuarial work and international markets, and the brochure discloses ancillary activities (insurance sales and executive coaching) that the firm addresses as potential conflicts.

Client services

Financial planning Tax preparation

Expertise

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing

Occupation focus

Founder/Business Owner

Fee options

Fixed

Initial Working Session fixed fee of $1,000

Commissions

Insurance products recommended may generate commissions to the advisor

Project-based

$250 per hour

Other

Fee-only: Annual Advisory Services fee ranging from $1,500 to $10,000 per year; Hourly fee of $250 per hour; Tax preparation fee range $250 to $750 annually; Initial Working Session fixed fee of $1,000

Main office location

WJL Financial Advisors

Morris Plains NJ, United States

Number of offices

6

Most active in

Connecticut · Florida · Maryland · Minnesota · New Jersey · New York · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven P

Series 63, Series 65

Milford, NJ

WJL Financial Advisors

Steven Pardonner is a financial advisor at WJL Financial Advisors with eight years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Pfs Investments Inc. and Primerica Financial Services. Outside of advising, he is a product manager at Vonage Holdings Inc. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates with comprehensive financial planning, portfolio guidance, and tax services. The firm employs an academic-based investment approach focused on low-cost, passive funds and emphasizes client approval before trade execution.

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing Founder/Business Owner
user avatar

James M

Series 65

Chatham, NJ

WJL Financial Advisors

James Maher is a financial advisor at WJL Financial Advisors in Chatham, NJ. He holds a Series 65 designation and has prior experience at Columbia University and Renaissance Reinsurance US Inc. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates with comprehensive financial planning, portfolio guidance, and tax services. The firm employs an academic-based investment approach focused on low-cost, passively managed funds and emphasizes client control over trade execution.

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing Founder/Business Owner
user avatar

William L

CFP®, Series 65

Morris Plains, NJ

WJL Financial Advisors

William Lachance is a CFP® with 12 years of industry experience and has been with WJL Financial Advisors since 2013. He holds a Series 65 license and also works as a health and life insurance agent. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates with financial planning, portfolio guidance, and tax services. The firm employs an academic-based investment approach focused on low-cost, passively managed funds and emphasizes client approval before trade execution.

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing Founder/Business Owner
user avatar

James M

CFP®, Series 65

Greenwich, CT

WJL Financial Advisors

James Moore is a CFP® with eight years of industry experience, currently serving as a financial advisor at WJL Financial Advisors since 2017. Prior to joining WJL, he worked at Vitec for five years. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates with comprehensive financial planning, portfolio guidance, and tax services. The firm uses an academic-based investment approach centered on low-cost, passively managed funds and emphasizes client approval for trade execution, combining tax planning with non-discretionary portfolio guidance.

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing Founder/Business Owner
user avatar

Sudha A

Series 65

Denville, NJ

WJL Financial Advisors

Sudha Anand is a financial advisor at WJL Financial Advisors in Denville, NJ, holding a Series 65 credential and with four years of industry experience. She has worked at WJL Financial Advisors since 2021 and previously was involved with Little More Innovation PTE Limited. Anand also provides executive coaching services to business leaders. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates with financial planning, portfolio guidance, and tax services. The firm employs an academic-based investment approach focused on low-cost, passive mutual funds and ETFs, integrating tax planning and requiring client approval for trades.

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing Founder/Business Owner
user avatar

Michael G

CFP®, Series 65

Montclair, NJ

WJL Financial Advisors

Michael Garrett is a CFP® and holds a Series 65 license with 23 years of industry experience. He has been with WJL Financial Advisors since 2024 and previously operated under his own name from 2001 to 2024. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates, providing comprehensive financial planning, portfolio guidance, tax planning, and tax preparation. The firm uses an academic-based investment approach focused on low-cost, passively managed mutual funds and ETFs, and emphasizes client approval before trade execution.

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing Founder/Business Owner
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