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Wiser Advisor Group

Updated today

Client assets under management

$112,602,271

Clients

130

75% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

43

Typical

Average account size

$866,171

About

Wiser Advisor Group is an SEC-registered advisory firm that serves individual clients (including high-net-worth households) as well as entities such as corporations, non-profits, foundations, trusts, and qualified retirement plans. The firm provides discretionary and non-discretionary portfolio management, financial planning, and retirement-plan consulting, and works with a range of vehicles that include mutual funds, ETFs, individual securities, variable insurance products, third‑party managers, alternative managers, and private funds.

The firm describes an investment process that blends fundamental, economic, technical, cyclical, and charting analysis and employs both long‑ and short‑term strategies to meet client objectives. Wiser offers both managed discretionary accounts and non‑managed accounts and uses an onboarding and periodic review process to tailor portfolios and trading restrictions to individual client goals and constraints.

Compared with many supported peers, Wiser is notable for sponsoring a wrap‑fee program in which discretionary accounts are managed under an inclusive fee arrangement, and for having supervised persons who are dually licensed to offer commissionable insurance and broker‑dealer products. The firm also emphasizes retirement plan consulting with potential ERISA fiduciary engagement and a relatively broad investment toolkit—including structured notes, private funds, and digital asset exposure—which distinguishes it from many similarly sized advisory teams.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Business exit / sale strategy Charitable giving & philanthropy Private / alternative investments

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning flat fees starting at $15,000

Percentage

$0 - $250,000: 1.40% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.20% $1,000,001 - $3,000,000: 1.00% $3,000,001 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.80% $10,000,001 - $30,000,000: 0.65% $30,000,001+: 0.55%

Commissions

Clients may select fee-based or commission-based accounts; representatives receive commissions for insurance products

Other

Minimum fee: Financial planning minimum fee of $15,000 Fee-only: Flat fee for financial planning services, minimum $15,000

Main office location

Wiser Advisor Group

Phoenix AZ, United States

Number of offices

2

Most active in

Arizona · California · Colorado · Delaware · Florida · Indiana · Massachusetts · Michigan · Nevada · New Jersey · North Carolina · South Carolina · South Dakota · Tennessee · Texas · Utah · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Donald L

Series 65

Phoenix, AZ

Wiser Advisor Group

Donald Laughlin is a financial advisor at Wiser Advisor Group in Phoenix, AZ, holding a Series 65 designation with one year of industry experience. Prior to joining Wiser Advisor Group, he served as President and CEO of White Mountain Economic Development, a nonprofit focused on workforce development and business incubation in rural Arizona. Laughlin's work outside of finance includes program delivery and entrepreneurial training through this nonprofit organization. Wiser Advisor Group serves both individual and institutional clients, offering discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning. The firm employs a discovery-based planning process and active portfolio management across a diverse range of investment vehicles, managing approximately $115 million for a small client base.

Business exit / sale strategy Charitable giving & philanthropy Private / alternative investments Founder/Business Owner Executive
user avatar

Larry L

CFP®, Series 63, Series 65

Phoenix, AZ

Wiser Advisor Group

Larry Lytle is a CFP® professional with 21 years of industry experience, currently serving at Wiser Advisor Group in Phoenix, AZ. His prior roles include positions at Great Point Capital, RBC Capital Markets, Bank of America, and Merrill Lynch. Outside of his advisory work, he is Treasurer for the nonprofit Folds of Honor and is involved in technology entrepreneurship through ownership in ventures focused on AI and business development. Wiser Advisor Group serves individual and institutional clients by providing portfolio management, retirement plan consulting, and financial planning. The firm employs a discovery-based planning process and combines multiple analytical approaches to actively manage discretionary accounts, with a focus on comprehensive investment strategies and specialized advisory services.

Business exit / sale strategy Charitable giving & philanthropy Private / alternative investments Founder/Business Owner Executive
user avatar

Zachary L

Series 66

Phoenix, AZ

Wiser Advisor Group

Zachary Lytle is a financial advisor at Wiser Advisor Group in Phoenix, AZ, with seven years of industry experience. He holds a Series 66 designation and has worked at firms including RBC Capital Markets and Great Point Capital. Lytle is also the owner of Wiser Venture, LLC, an investment banking business. Wiser Advisor Group serves individual and institutional clients, offering portfolio management, retirement plan consulting, and financial planning. The firm employs a discovery-based financial planning process and actively manages discretionary accounts using a combination of fundamental, economic, and model-based analysis.

Business exit / sale strategy Charitable giving & philanthropy Private / alternative investments Founder/Business Owner Executive
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