Wise Planning, Inc.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$610,253,304
Clients
203
71% high-net worth
Advisors
5
of 6 employees
Firm type
Team
4-10 advisors or $500M+ in AUM
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
41
LowAverage account size
$3,006,174
About
Wise Planning, Inc. provides financial advice to individuals and families — including high net worth clients — as well as corporate pension and profit-sharing plans, trusts, and estates. The firm offers comprehensive personal financial planning and an hourly planning option, along with portfolio management and implementation support tailored to client needs.
The firm operates primarily on a non-discretionary basis: it develops written plans, makes investment recommendations, and provides supervisory management on a periodic or event-driven basis while clients retain final trading authority (limited powers of attorney are used when authorized). Investment implementation generally emphasizes low-cost, broad-market index mutual funds and ETFs, with occasional use of individual fixed-income securities, and client accounts are reviewed at least quarterly or as circumstances warrant.
Distinctive aspects in the brochure include a flat, asset-and-complexity–based annual fee schedule (plus an hourly option) rather than a percentage-of-AUM billing approach and the absence of performance-based fees. The firm reports over $610 million in non-discretionary regulatory assets across roughly 200 client relationships with a five-advisor team, and staff involvement in delivering educational seminars and workshops for corporate audiences is noted as a regular part of its activities.
Client services
Financial planning
Portfolio management
Pension consulting
Educational seminars or workshops
Expertise
General retirement planning
General tax planning
College savings (529s, UTMA, etc.)
Cash flow / budgeting
Wealth management
Demographic focus
Mid-Career Professionals
Established Professionals
Fee options
$0 - $800,000: $3,000 flat fee annually $800,000 - $1,200,000: $3,000 to $4,800 annually $1,200,000 - $1,600,000: $4,800 to $6,400 annually $1,600,000 - $2,000,000: $6,400 to $8,000 annually $2,000,000 - $3,500,000: $8,000 to $10,000 annually $3,500,000 - $5,000,000: $10,000 to $12,000 annually $5,000,000 - $7,500,000: $12,000 to $15,000 annually $7,500,000 - $20,000,000: $15,000 to $22,000 annually $20,000,000+: Negotiated fee
$250/hour for Hourly Financial Planning
Minimum fee: Minimum annual fee is $3,000 Fee-only: Comprehensive Personal Financial Planning charged as flat fees based on assets; Hourly Financial Planning at $250/hour
Main office location
Wise Planning, Inc.
Seattle WA, United States
Number of offices
2
Most active in
Wise Planning, Inc. has reported serving >5 clients in these states in the last 12 months.
California · Colorado · Illinois · Washington · Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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