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Wisdom Financial Planning

Updated today

Client assets under management

$165,583,043

Clients

185

31% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

93

High

Average account size

$895,043

About

Wisdom Financial Planning provides financial planning and investment advisory services to individuals, high-net-worth clients, families, trusts, business owners, and retirement plans. Its services include one-time or limited-scope financial plans (hourly or fixed fees), discretionary and non-discretionary portfolio management, annuity-management advice, and consulting for certain brokerage customers.

The firm’s investment approach is primarily long-term and fundamentally driven, with portfolios typically built from diversified, low-cost ETFs and mutual funds and adjusted or rebalanced as market conditions or client circumstances warrant. Accounts are monitored on an ongoing basis and the firm can advise on or manage held-away assets using a third-party technology platform while working through a qualified custodian relationship.

Noteworthy aspects that distinguish the firm from many peers include that the firm’s principal is a licensed insurance professional who may recommend insurance products and receive customary commissions, creating a potential conflict of interest with advisory recommendations. The firm also provides compensated consulting services to a broker-dealer, offers ERISA retirement-plan advisory options, and operates as a compact two-advisor practice managing roughly $165 million for about 185 clients.

Client services

Financial planning Portfolio management

Expertise

Annuities

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial planning fixed fees generally start at $500 and may increase depending on scope and complexity

Percentage

$0 - $500,000: 1.50% annually $501,000 - $1,000,000: 1.25% annually $1,000,001 - $2,000,000: 1.00% annually $2,000,001 - $5,000,000: 0.75% annually $5,000,001+: Negotiable

Project-based

$250 to $500 per hour for financial planning services

Other

Fee-only: Financial planning fees: $250 to $500 per hour; Fixed fees start at $500 and may increase depending on scope and complexity

Main office location

Wisdom Financial Planning

1304 Desoto Ave, 101

Tampa FL 33606, United States

Number of offices

1

Most active in

Florida · Ohio

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John B

CFP®, Series 63, Series 65

Tampa, FL

Wisdom Financial Planning

John Boyer is a CFP® professional with 36 years of experience in the financial services industry. He is the owner of John Boyer, Inc. and has held roles at Purshe Kaplan Sterling Investments, Inc. and Securities Service Network, Inc. He is also licensed as an insurance agent, providing life, disability, long-term care, and fixed annuity products. Wisdom Financial Planning offers financial planning and portfolio management services to individuals, families, trusts, and business owners. The firm employs a mix of fundamental and limited technical analysis with a long-term investment focus, incorporating tactical adjustments to manage downside risk.

Annuities Founder/Business Owner Retired
user avatar

Sarina C

Series 65

Tampa, FL

Wisdom Financial Planning

Sarina Correa is a Series 65-licensed financial advisor with Wisdom Financial Planning in Tampa, FL, bringing 16 years of industry experience. She has worked at John Boyer, Inc. since 2012 and Securities Service Network, Inc. since 2001. Outside of financial advising, she is the owner and CEO of Shabby Divas Media, LLC, a social media consulting business serving small online businesses. Wisdom Financial Planning offers financial planning and portfolio management services to individuals, families, trusts, business owners, and certain broker-dealer customers. The firm employs a combination of fundamental and limited technical analysis with a primarily long-term investment approach, incorporating tactical shifts to manage downside risk and periodically rebalances client portfolios.

Annuities Founder/Business Owner Retired
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