WNNW Wealth

Winnow Wealth advises individual and high‑net‑worth clients, offering discretionary investment management and comprehensive financial planning. The firm reports managing about $145 million for roughly 385 clients and generally charges fees based on assets under management that are deducted through the custodian.

Its investment approach is primarily long‑term and discretionary, building diversified portfolios using low‑cost mutual funds and ETFs while also employing individual stocks, bonds, and options as needed; the firm uses fundamental and cyclical analysis and may retain legacy positions for tax or portfolio fit. Winnow Wealth also uses third‑party model allocations and digital tools integrated with its chosen custodian to construct and monitor client portfolios.

The brochure discloses a prior SEC administrative order involving a firm principal that resulted in censure and a fine for past disclosure failures, a regulatory event the firm reports in its disciplinary history. The firm also discloses several business affiliations that are less common among peers: an ownership stake in its primary custodian, participation in that custodian’s model marketplace, a partnership in an insurance marketing organization, and advisory personnel who are licensed insurance professionals (with potential commission income and other vendor credits noted as conflicts of interest).