Winning Points Advisors, L.L.C.

Winning Points Advisors provides investment advisory services to a range of clients, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and investment companies. Its services include portfolio and asset management, financial planning, and recommending or selecting third‑party money managers.

The firm offers both discretionary and non‑discretionary portfolio management and uses a mix of fundamental and technical (charting) analysis, long‑ and short‑term purchase strategies, and option‑writing techniques, including a proprietary, rules‑based covered‑call program intended to generate income. Financial planning is delivered with a macro‑economic, graphical approach that integrates multiple areas of a client’s finances to identify inefficiencies and guide recommendations.

Noteworthy attributes that distinguish the firm from many peers are its role as investment adviser to four WP mutual funds (WP Large Cap Income Plus Fund; WP Smaller Companies Income Plus Fund; WP International Companies Income Plus Fund; and WP Income Plus Fund) and the practice of excluding client holdings of those funds from assets used to calculate advisory fees; the brochure also notes those funds have historically shown higher administrative costs than peers. The firm discloses that some advisory personnel are licensed insurance agents who receive commission compensation for insurance sales, that the firm’s principal is involved in publishing books tied to the firm, and that the firm settled a legal proceeding related to its investment strategies.