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Winch Financial

Updated today

Client assets under management

$566,369,620

Clients

851

17% high-net worth

Advisors

7

of 18 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

122

Very High

Average account size

$665,534

About

Winch Financial is an SEC‑registered advisory firm that serves individuals (both non‑HNW and high‑net‑worth), retirement plans, pooled vehicles and charitable organizations, managing about $580 million for roughly 850 clients. The firm provides discretionary portfolio management, stand‑alone financial planning, and consulting services, and typically charges percentage‑of‑AUM fees for its investment supervisory services while also offering fixed‑fee planning engagements.

The firm develops individualized investment policies through client interviews and implements them on a discretionary basis using fundamental and technical analysis across long‑, short‑ and trading strategies; it also consolidates legacy holdings when clients prefer those assets not be actively traded. Winch treats cash as an asset class, advises clients seeking cryptocurrency exposure to consider ETFs or specialized managers rather than direct custody, and uses AI tools under an internal policy that requires human review of outputs.

What is distinctive about Winch Financial is its formal affiliation with an accounting firm (Johnson & Weinaug) and an affiliated insurance agency, arrangements the firm discloses create potential referral and compensation conflicts and for which it describes mitigation measures. The firm also regularly offers educational seminars open to the public and maintains a documented custodial relationship (notably with LPL) that provides technology and transition support, both of which can influence service delivery and execution arrangements.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Typically $3,000 to $20,000 for stand-alone financial planning

Percentage

$0 - $1,000,000: 1.00% to 2.00% $1,000,001+: 0.50% to 0.99%

Project-based

Up to $300 per hour

Other

Account minimum: $500,000

Main office location

Winch Financial

424 E. Wisconsin Avenue

Appleton WI 54911, United States

Number of offices

2

Most active in

California · Florida · Louisiana · Minnesota · Nebraska · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christina W

CFP®, Series 63, Series 65

Appleton, WI

Winch Financial

Christina Winch is a CFP® with 27 years of industry experience, currently serving as an advisor at Winch Financial in Appleton, WI. She has been involved with Winch Advisory Services, LLC since 1998 and with Winch & Associates LLC since 1981. Winch Financial is a multi-advisor SEC-registered firm managing approximately $511 million for about 816 clients. The firm serves individual and high-net-worth clients by providing portfolio management, financial planning, consulting, and educational seminars, employing both fundamental and technical analysis with predominantly discretionary strategies tailored to client objectives.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
user avatar

Adam W

Series 65

Appleton, WI

Winch Financial

Adam Winch is a Series 65 licensed financial advisor with 18 years of industry experience. He has been with Winch Advisory Services since 2002. Outside of his financial advisory role, he is also the owner of Adam Winch Music, a music business based in Appleton, WI, where he works as a musician. Winch Financial is an SEC-registered, multi-advisor firm managing approximately $511 million for around 816 clients. The firm serves individual and high-net-worth clients, offering portfolio management, financial planning, consulting, and public educational seminars, with investment strategies tailored to client objectives and risk tolerance.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
user avatar

Tanya W

Series 65

Austin, TX

Winch Financial

Tanya Winch is a Series 65-licensed financial advisor with Winch Financial in Austin, TX, where she has worked since 2006. She has 10 years of industry experience. Outside of finance, she owns and performs as a musician through her business, Tanya Winch Music. Winch Financial is a multi-advisor firm managing approximately $511 million for around 816 clients. The firm serves individual and high-net-worth clients, offering portfolio management, financial planning, consulting, and educational seminars with an investment approach that incorporates both fundamental and technical analysis.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
user avatar

Christian P

Series 65

Appleton, WI

Winch Financial

Christian Peterson is a Series 65-licensed advisor at Winch Financial in Appleton, WI, with 15 years of industry experience. He has been with Winch Advisory Services LLC since 2008. Winch Financial is a multi-advisor firm managing approximately $511 million for around 816 clients, serving individual and high-net-worth clients. The firm offers portfolio management, financial planning, consulting, and educational seminars, employing both fundamental and technical analysis with a focus on individualized investment policies.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
user avatar

Matthew W

Series 65

Appleton, WI

Winch Financial

Matthew Weyers is a Series 65 licensed advisor with Winch Financial in Appleton, WI, where he has worked since 2012, totaling 14 years of industry experience. He also works as an independent insurance agent outside of his advisory role. Winch Financial is an SEC-registered, multi-advisor firm managing approximately $511 million for individual and high-net-worth clients. The firm offers portfolio management, financial planning, consulting, and educational seminars, using both fundamental and technical analysis to build individualized investment strategies.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
user avatar

Frederic H

Series 65

Appleton, WI

Winch Financial

Frederic Hubley is a Series 65-licensed financial advisor with Winch Financial in Appleton, WI, bringing 16 years of industry experience. He has worked at Winch Advisory Services LLC since 2009 and also serves as a cost accountant at Belmark, Inc., a flexographic printing company, where he applies cost accounting and pricing skills. Winch Financial is a multi-advisor firm managing approximately $511 million for around 816 clients, serving individual and high-net-worth clients with portfolio management, financial planning, consulting, and educational seminars. The firm emphasizes individualized investment policies and employs both fundamental and technical analysis with predominantly discretionary portfolio management.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
user avatar

Samuel W

Series 63, Series 65

Appleton, WI

Winch Financial

Samuel Winch is a financial advisor with Winch Financial in Appleton, WI, holding Series 63 and Series 65 credentials and bringing 16 years of industry experience. He has worked at Winch Advisory Services LLC since 2011. Outside of finance, he owns and performs as a musician with The Lullabadeer. Winch Financial is a multi-advisor firm managing approximately $511 million for individual and high-net-worth clients, providing portfolio management, financial planning, consulting, and educational seminars. The firm uses both fundamental and technical analysis to build individualized investment policies and reviews portfolios at least quarterly.

College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Debt management Founder/Business Owner Retired
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