Wilshire-Pennington Group, Inc.

The firm provides financial planning and ongoing asset management to individual clients — including both high‑net‑worth and non‑HNW households — and works with small business owners on issues such as insurance and employee benefit programs; it reports managing about $52.8 million for approximately 103 discretionary accounts. Services described in the brochure include retirement planning, wealth transfer/estate planning, education planning and portfolio management using mutual funds, ETFs, equities and fixed income.

Its investment process pairs an initial financial planning review (often used as a prerequisite to investment management) with continuous monitoring and periodic rebalancing, emphasizing asset allocation and diversification. The firm uses a mix of fundamental, technical, cyclical and quantitative analysis and states it pursues primarily long‑term, buy‑and‑hold strategies while also permitting short‑term trades, options, short sales and the use of inverse and leveraged ETFs where appropriate; it also offers client education through periodic financial planning symposiums.

Compared with many peers, some advisory personnel have previously served as registered representatives of a retail broker‑dealer (Cambridge Investment Research), a relationship model that is uncommon among similar supported firms, and the firm explicitly includes leveraged and inverse ETFs in its toolkit. The brochure also discloses regulatory consent orders in 2018–2019 related to recommendations of leveraged/inverse ETFs — including fines and temporary registration suspensions imposed by state regulators — and describes policies for custody (limited to authorized fee deductions), error correction and client‑directed investment restrictions.