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Wilon Wealth Management

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Total assets under management

$264,137,161

Total clients

350

37% high-net worth

Total advisors

5

of 8 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

70

Average account size

$754,678

About

Wilon Wealth Management is a team-based registered investment adviser that serves individual and high‑net‑worth clients, as well as trusts, estates, charitable organizations and business entities, generally requiring about $250,000 in investable assets. The firm offers comprehensive wealth management services including ongoing portfolio management and financial planning across retirement, estate, tax and cash‑flow, education and charitable planning, and may recommend third‑party money managers when appropriate.

The firm’s investment approach is planning‑driven and focuses on constructing diversified asset‑allocation portfolios aligned with each client’s goals, time horizon and risk tolerance, with attention to keeping fees low and tax efficiency. Wilon uses a third‑party risk‑scoring tool (Nitrogen/formerly Riskalyze) to quantify client risk preferences, provides discretionary and non‑discretionary management, and conducts regular reviews while acknowledging there can be extended periods where no changes are made.

Noteworthy distinctions disclosed in the brochure include a formal paid solicitor/referral arrangement that allocates 30% of net proceeds to outside referrers and the fact that some firm representatives are also registered representatives of a broker–dealer and licensed insurance agents who may receive commissions for product sales, which the firm identifies as potential conflicts of interest. The firm also makes use of the SEI Wealth Platform and related third‑party services, noting the operational and research benefits provided and the potential for those relationships to influence product and custodian selection.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Tax-loss harvesting Charitable giving & philanthropy College savings (529s, UTMA, etc.)

Fee options

Fixed

Financial planning fees range from $2,500 up to $5,000 as a flat fee based on scope and complexity.

Commissions

Advisors receive compensation for sale of investment products; commissions are not primary source of compensation.

Project-based

Between $150 and $350 per hour for financial planning services.

Other

Account minimum: $250,000

Main office location

Wilon Wealth Management

2400 86 Th Street, Suite 32

Urbandale IA 50322, United States

Number of offices

3

Most active in

Arizona · Florida · Illinois · Iowa · Kansas · Minnesota · Nebraska · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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