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Willow Creek Wealth Management, Inc.

Updated today

Client assets under management

$2,147,491,184

Clients

1,029

55% high-net worth

Advisors

10

of 23 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

103

High

Average account size

$2,086,969

About

Willow Creek Wealth Management provides asset management, financial planning, 401(k) plan investment advisory, and limited financial consulting to individuals, families, high‑net‑worth clients, pension and profit‑sharing plans, trusts, and charitable organizations. The firm manages just over $2.3 billion for approximately 1,000 client accounts and offers both discretionary portfolio management and written financial plans.

The firm’s investment approach is grounded in passive management fundamentals and academic research, with emphasis on asset‑class diversification, tax‑efficient portfolio construction, disciplined rebalancing, and use of low‑cost institutional vehicles under a fiduciary standard. Portfolio managers may select securities within established asset classes at their discretion, but the firm states it will not change a client’s model allocation risk level without prior client approval.

Noteworthy aspects include an employee‑owned structure and a long operating history, along with an uncommon affiliation in firm leadership with a licensed real estate broker, which the firm discloses is not used to generate economic benefit from advisory services. Willow Creek also acts as a service provider and sub‑manager for another advisory firm, a role that complements its core wealth management operations.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting

Fee options

Percentage

$0 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.75% $5,000,001 - $10,000,000: 0.50% $10,000,001+: 0.35%

Project-based

$300 per hour

Other

Minimum fee: Greater of $2,500 per quarter (Managing Partners) or $1,250 per quarter (Advisory Fee Schedule) or fee calculated based on AUM tiered schedule

Main office location

Willow Creek Wealth Management, Inc.

825 Highway 116, North, Ste. #5

Sebastopol CA 95472, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Maine · Nevada · New Hampshire · New Mexico · New York · North Carolina · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob W

CFP®, Series 63, Series 66

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Jacob Weber is a CFP® with nine years of industry experience. He has worked at Willow Creek Wealth Management, Inc. since 2017, following prior roles at Charles Schwab Bank and Charles Schwab & Co., Inc. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) advisory services. The firm employs investment strategies based on academic research and passive management principles, emphasizing diversified asset allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Bruce D

CFP®, Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Bruce Dzieza is a CFP® certificant with 26 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. He holds Series 63 and Series 65 licenses and is based in Sebastopol, CA. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) advisory services. The firm emphasizes diversified asset-class allocation using low-cost institutional vehicles and passive management principles, operating under fiduciary standards.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

David L

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

David Lawrence is a CFP® professional with 18 years of industry experience. He has been with Willow Creek Wealth Management, Inc. since 2016. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) plan advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Eric K

CFP®, Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Eric Keating is a CFP® with seven years of industry experience, currently serving as a financial advisor at Willow Creek Wealth Management, Inc. Prior to joining the firm, he worked at JDH Wealth Management and was involved with Keating Wine, LLC for ten years. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients including pension plans, trusts, and charitable organizations. The firm emphasizes diversified asset-class allocation and systematic rebalancing using low-cost institutional vehicles, managing portfolios under fiduciary standards.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Griffin S

Series 66

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Griffin Sheehy is a financial advisor at Willow Creek Wealth Management, Inc. with 10 years of industry experience. He holds the Series 66 designation and has previously worked at Shone Asset Management LLC, various insurance carriers for W&R Insurance Agencies, Waddell & Reed Inc, and Dena DeBenedetti. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) plan advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Jason G

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Jason Gittins is a CFP® professional with 21 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. He is based in Sebastopol, CA. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients such as pension and profit-sharing plans, trusts, and charitable organizations. The firm employs a fiduciary approach using academically informed, passive management strategies focused on diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Rawson G

CFP®, Series 63

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Rawson Gulick is a CFP® with six years of industry experience, currently serving as a financial advisor at Willow Creek Wealth Management, Inc. He has worked at Willow Creek since 2019 and previously held roles at Launchsail LLC and Broadmark Asset Management LLC. Willow Creek Wealth Management serves individual and high-net-worth clients as well as institutional clients, providing discretionary asset management, comprehensive financial planning, and 401(k) plan advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Heather B

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Heather Belli is a CFP® professional with 21 years of experience in financial advising. She has been with Willow Creek Wealth Management, Inc. since 2013. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, providing discretionary asset management, financial planning, consulting, and 401(k) advisory services. The firm employs an investment approach based on academic research and passive management principles, emphasizing diversified asset allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

Mark K

Series 63, Series 65

Sebastopol, CA

Willow Creek Wealth Management, Inc.

Mark Keating is a financial advisor at Willow Creek Wealth Management, Inc. in Sebastopol, CA, with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Willow Creek since 2013. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) investment advisory services. The firm employs a passive management approach based on academic research, focusing on diversified asset-class allocation and systematic rebalancing using low-cost institutional vehicles.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
user avatar

David H

CFP®

Sebastopol, CA

Willow Creek Wealth Management, Inc.

David Homan Jr. is a CFP® professional with 12 years of industry experience, currently serving as an advisor at Willow Creek Wealth Management, Inc. since 2013. Prior to joining Willow Creek, he worked at Intersect Marketing for 11 years. Willow Creek Wealth Management serves individual, high-net-worth, and institutional clients, offering discretionary asset management, comprehensive financial planning, and 401(k) advisory services. The firm employs investment strategies based on academic research and passive management principles, emphasizing diversified asset-class allocation and systematic rebalancing.

Passive / index investing Tax-loss harvesting General retirement planning General estate planning guidance Cash flow / budgeting
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