Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$528,799,870
Total clients
238
65% high-net worth
Total advisors
5
of 7 employees
Firm size
Team
4-10 advisors or $500M+ in AUM
Average clients per advisor
48
Average account size
$2,221,848
Willow Creek Financial advises individuals, high-net-worth clients, trusts, retirement plans and business entities, providing asset management through wrapped accounts as well as standalone financial planning and retirement plan consulting. The firm reports approximately $529 million in assets under management across about 238 client relationships and operates with a five-advisor team.
The firm delivers individualized portfolio management through its wrap asset management and comprehensive portfolio services, tailoring allocations to client objectives and risk tolerances and performing ongoing reviews and third‑party manager due diligence. In managing separate accounts it may employ strategies that include options, short sales, margin borrowing and exposure to alternative or structured products, and it discloses the attendant market, liquidity and leverage risks to clients.
Willow Creek is notable among peers for sponsoring a wrap fee program and for managing wrapped portfolios that may use derivatives and borrowing—practices that are less common for firms of its size and category. The firm also discloses operational practices related to custody and third‑party money movement and states it will reimburse certain holding charges on alternative investments, features that may affect implementation and client account expenses.
Up to $100,000 per year for Financial Planning and Consulting; Retirement Plan Consulting flat fees range from $750 to $10,000 per year.
Up to $250 per hour for Retirement Plan Consulting services.
Willow Creek Financial
9820 Willow Creek Road, Suite 210
San Diego CA 92131, United States
Number of offices
1
California · Florida · Louisiana · Nebraska · New Hampshire · North Carolina · Texas
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
CFP®, Series 63, Series 65
San Diego, CA
Willow Creek Financial
CFA®
San Diego, CA
Willow Creek Financial
CFP®, Series 63, Series 65
San Diego, CA
Willow Creek Financial
Series 66
San Diego, CA
Willow Creek Financial
CFP®, PFS™, Series 63, Series 65
San Diego, CA
Willow Creek Financial
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