Willner & Heller LLC logo

Willner & Heller LLC

Updated today

Client assets under management

$187,554,398

Clients

170

27% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

57

Typical

Average account size

$1,103,261

About

Willner & Heller LLC provides discretionary asset management and retirement-plan consulting to individuals (including high-net-worth clients), pension and profit-sharing plans, and charitable organizations. Its services include tailored portfolios made up of individual stocks, bonds, ETFs, mutual funds, options and certain private investments, with ongoing supervision and periodic rebalancing.

The firm emphasizes individualized strategies aligned with clients’ objectives, risk tolerance and time horizon and conducts portfolio reviews at least quarterly. Its process uses fundamental and fund/ETF analysis across long- and short-term and fixed-income strategies, and the firm may allow or recommend margin borrowing for certain client accounts.

Distinctive features include an affiliation with an accounting firm, which creates a pattern of cross-referrals (with disclosures that no referral fees are paid) and ownership overlap between the advisory and accounting practices. The firm also permits the use of borrowing in separately managed accounts—a relatively uncommon practice among peers—and manages roughly $193 million in regulatory assets with a small advisory team while disclosing its custodial relationships and potential conflicts.

Client services

Portfolio management Pension consulting

Expertise

Wealth management

Fee options

Percentage

$0+: 0.50% +: up to 2.50%

Other

Account minimum: $100,000

Main office location

Willner & Heller LLC

15760 Ventura Blvd, Suite 2026

Encino CA 91436, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Miles R

Series 65, Series 66

Encino, CA

Willner & Heller LLC

Miles Rader is a financial advisor at Willner & Heller LLC with three years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at MAP Strategic Wealth Advisors and UBS Financial Services. Outside of finance, he has held roles in the food service industry and worked at California Lutheran University. Willner & Heller provides discretionary asset management and retirement plan consulting to individuals, pension and profit-sharing plans, and charitable organizations. The firm manages approximately $164 million across 150 client relationships, emphasizing individualized portfolio construction, continuous supervision, and a range of investment strategies including the use of margin loans on a case-by-case basis.

Wealth management
user avatar

Kenneth W

Series 65

Encino, CA

Willner & Heller LLC

Kenneth Willner is a financial advisor with Willner & Heller LLC in Encino, CA, holding a Series 65 credential and 9 years of industry experience. He has been a partner at Willner & Ornedo LLP, a non-investment related tax preparation business, since 1977, dedicating approximately 20 hours per week to that role. Willner has worked at Willner & Heller LLC since 2004. Willner & Heller provides discretionary asset management and retirement plan consulting to individuals, pension and profit-sharing plans, and charitable organizations. The firm manages approximately $164 million across about 150 client relationships, emphasizing individualized portfolio construction, continuous supervision, and a range of investment strategies including the use of margin loans on a case-by-case basis.

Wealth management
user avatar

Matthew H

Series 63, Series 65

Encino, CA

Willner & Heller LLC

Matthew Heller is a financial advisor at Willner & Heller LLC with 25 years of industry experience. He has been with the firm since 2003 and holds Series 63 and Series 65 licenses. Outside of his advisory role, he leads a professional networking group, Highrise Networks, for which he receives compensation based on membership activity. Willner & Heller LLC provides discretionary asset management and retirement plan consulting to individuals, pension and profit-sharing plans, and charitable organizations. The firm manages approximately $164 million across about 150 client relationships, emphasizing individualized portfolio construction, continuous supervision, and a range of investment strategies including the use of margin loans under specific circumstances.

Wealth management
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