Willis Financial Services, Inc.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$95,850,844
Clients
99
24% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
99
Very HighAverage account size
$968,190
About
Willis Financial Services, Inc. provides investment management and comprehensive financial planning primarily to individuals, trusts and small businesses, and may also advise ERISA-covered plans. Services described in the brochure include portfolio management using mutual funds, ETFs and occasional exchange-listed securities, retirement planning (including Monte Carlo projections where appropriate), tax preparation, and recommendations for life, long-term care and annuity products.
The firm’s investment approach treats markets as generally efficient and emphasizes asset allocation implemented largely through passively managed index or index-type mutual funds and ETFs, with attention to fund construction, tax efficiency and overall portfolio costs. Accounts are managed on a discretionary basis, supervised and monitored at least quarterly, and tax considerations are integrated into security selection and asset allocation decisions.
The firm is led by a single owner who holds CPA, CFP and PFS credentials and manages approximately $95.6 million in discretionary assets for about 99 clients. The brochure discloses that the principal spends roughly 20% of his time providing tax preparation and accounting services and is registered as an insurance agent who may receive customary commissions on insurance recommendations, a combination of accounting affiliation and insurance brokerage that is uncommon among independent advisory firms.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
General tax planning
Wealth management
Annuities
Long-term care insurance
Fee options
$0 - $1,000,000: 1.00% annually $1,000,001 - $3,000,000: 0.75% annually $3,000,001 - $5,000,000: 0.50% annually $5,000,001+: Negotiable
Commissions received if insurance products are purchased through the advisor
$250 per hour for financial planning and tax preparation services
Main office location
Willis Financial Services, Inc.
Clayton CA, United States
Number of offices
2
Most active in
Willis Financial Services, Inc. has reported serving >5 clients in these states in the last 12 months.
California · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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