William B. Larson, CPA, LLC

The firm provides comprehensive personal financial reviews and planning for individuals, with a stated focus on young professionals, middle‑income workers and retirees, and also serves businesses and other legal entities with consulting on transactions, cash flow and treasury matters. Services include tax preparation and planning, insurance and retirement planning, investment allocation advice, and practical assistance such as accounts payable/bill analysis and recordkeeping.

Its investment approach emphasizes asset allocation and diversification—using a top‑down macroeconomic framework and Modern Portfolio Theory—and favors passive index funds for core exposure while permitting limited tactical allocations for client preferences. The firm delivers non‑discretionary advice only and does not custody or directly manage client investment accounts.

Notable for an independent advisory practice, the firm is structured as a CPA/accounting firm and integrates accounting and tax expertise into its financial planning work, and it also offers educational seminars and workshops to clients and the public. Unlike most peers, it does not provide ongoing portfolio management or percentage‑of‑AUM fee arrangements, instead engaging on an hourly, project‑oriented basis and avoiding product commissions or referral fees.