Wildflower Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$11,786,167
Total clients
17
41% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
17
Average account size
$693,304
About
Wildflower Financial provides fee-only comprehensive financial life planning and investment management to individuals, families and some high‑net‑worth clients. The firm reports $0 in discretionary assets and about $11.8 million in non‑discretionary assets under management, and does not accept sales commissions.
The firm’s practice emphasizes collaborative, non‑discretionary account supervision: it develops a written investment policy and presents recommendations for client approval, and it favors passive, globally diversified portfolios constructed with low‑cost index mutual funds and ETFs. Financial planning engagements are holistic and routinely address business planning, cash flow and debt management, estate planning, divorce planning, tax strategies, and retirement distribution guidance.
Wildflower departs from the typical percentage‑of‑AUM fee model by bundling investment management into an ongoing flat fee or subscription retainer and also offers educational seminars and paid speaking engagements (with occasional pro‑bono presentations). The firm’s principal holds CFP, RLP and Enrolled Agent credentials, which supports the practice’s combined focus on life‑centered planning and tax‑aware advice in a small, boutique setting.
Client services
Financial planning
Portfolio management
Educational seminars or workshops
Expertise
Business ownership considerations
Occupation focus
Self-Employed
Founder/Business Owner
Demographic focus
Women Professionals
Fee options
Comprehensive Financial Life Planning initial fee ranging from $0 to $5,000 depending on complexity.
Financial planning services may be offered on an hourly basis at $400 per hour with consent.
Ongoing annual subscription fee for comprehensive financial life planning ranging from $7,200 to $30,000 per year, payable monthly or quarterly in advance.
Fee-only: Comprehensive Financial Life Planning: initial fee $0 - $5,000 depending on complexity; ongoing annual fee $7,200 to $30,000 per year ($600 to $2,500 per month), fees negotiable and based on complexity, income, and assets; billed monthly or quarterly in advance; fees prorated upon termination.
Main office location
Wildflower Financial LLC
120 Church Street
Santa Cruz CA 95060, United States
Number of offices
1
Most active in
Wildflower Financial LLC has reported serving >5 clients in these states in the last 12 months.
California · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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