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Whitney & Company

Updated today

Client assets under management

$1,490,490,730

Clients

739

28% high-net worth

Advisors

6

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

123

Very High

Average account size

$2,016,902

About

Whitney & Company provides individualized portfolio management to individuals (including high net worth clients), pension plans, and foundations, generally requiring a $500,000 account minimum that may be waived in certain cases. The firm reports approximately $1.49 billion in discretionary assets under management and delivers ongoing monitoring, rebalancing, and tailored investment strategies.

The firm’s investment approach emphasizes quality and liquidity, favoring long-term equity investments selected primarily through qualitative fundamental analysis and supplemented by technical, cyclical, and quantitative tools and Modern Portfolio Theory; allocations between stocks, bonds, and cash are adjusted as market conditions and client circumstances warrant. Whitney employs a diagnostic management consulting process that includes evaluation of corporate management and, when appropriate, direct company contacts, and it implements both long- and short-term trading strategies based on each client’s objectives.

Notably, Whitney may permit borrowing (margin) in client accounts and, consistent with its discretion to advise on a broad range of instruments, may use derivatives within separately managed accounts — practices that are less common among peer team firms. The firm also maintains an institutional custody relationship with Fidelity, has provided advisory services since 1975, and is led by a president who is a licensed CPA, which informs its operational and compliance practices.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management

Fee options

Fixed

Fixed fee arrangements may be provided for accounts over $2,000,000

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000 - $2,000,000: 0.75% annually $2,000,000+: 0.50% annually (negotiable above $2,000,000)

Other

Account minimum: $500,000

Main office location

Whitney & Company

959 Panorama Trail S, Suite 190

Rochester NY 14625, United States

Number of offices

1

Most active in

Arizona · California · Florida · Georgia · Louisiana · Maryland · Massachusetts · New Jersey · New York · North Carolina · Ohio · Pennsylvania · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Adam M

CFP®

Rochester, NY

Whitney & Company

Adam Magee is a CFP® professional with four years of industry experience, currently serving as an advisor at Whitney & Company since 2017. Prior to this, he worked at LVW Advisors from 2015 to 2017. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension and profit-sharing plans, and foundations or charities, tailoring portfolios to client objectives and risk tolerances. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory, and has managed over $1.15 billion in assets.

Active portfolio management
user avatar

Jeffrey B

Series 65

Rochester, NY

Whitney & Company

Jeffrey Braverman is a financial advisor at Whitney & Company with a Series 65 credential and over 29 years of industry experience. He previously worked at Steven Charles Capital before joining Whitney & Company in 2025. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity with a long-term investment approach informed by fundamental analysis, technical methods, and Modern Portfolio Theory.

Active portfolio management
user avatar

Robert P

CFA®, Series 63

Rochester, NY

Whitney & Company

Robert Pickels is a CFA® charterholder with 23 years of industry experience. He has been with Whitney & Company since 2017 and previously worked at Manning & Napier Advisors, LLC and Manning & Napier Investor Services, Inc. He is also an owner of a rental property unrelated to his investment activities. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and charitable organizations, focusing on quality and liquidity with a long-term investment approach supported by fundamental analysis and Modern Portfolio Theory.

Active portfolio management
user avatar

William B

Series 63, Series 65

Rochester, NY

Whitney & Company

William Bennett is an advisor at Whitney & Company in Rochester, NY, holding Series 63 and Series 65 licenses with four years of industry experience. He has been with Whitney & Company since 2008. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension and profit-sharing plans, and foundations or charities. The firm manages over $1.15 billion in assets, focusing on quality and liquidity with a long-term investment approach that combines fundamental analysis, technical methods, and Modern Portfolio Theory.

Active portfolio management
user avatar

William M

CFA®

Rochester, NY

Whitney & Company

William Moore is a CFA® charterholder with four years of industry experience, currently serving as an advisor at Whitney & Company since 2020. Prior to this, he worked at Manning & Napier Advisors for 17 years. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and foundations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity in its investment approach, combining fundamental analysis, technical methods, and Modern Portfolio Theory while maintaining a diagnostic management consulting approach to corporate evaluation.

Active portfolio management
user avatar

Sarah S

CFP®, Series 63, Series 65

Rochester, NY

Whitney & Company

Sarah Stymus is a CFP® with 13 years of industry experience, currently serving as an advisor at Whitney & Company. Her prior experience includes roles at J.P. Morgan Securities and Sage, Rutty & Co., Inc. She holds Series 63 and Series 65 licenses. Whitney & Company provides discretionary and non-discretionary portfolio management to individuals, pension plans, and charitable organizations, managing over $1.15 billion in assets. The firm emphasizes quality and liquidity in its long-term investment approach, combining fundamental analysis with technical methods and Modern Portfolio Theory.

Active portfolio management
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