Whitman Financial Services, LLC

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Client assets under management

Clients

0% high-net worth

Advisors

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Very Low

Average account size

About

Whitman Financial Services provides financial planning and consulting to individuals — including trusts, estates, retirement plans and certain high‑net‑worth clients — rather than offering discretionary portfolio management or custody of client assets. Engagements range from comprehensive plans covering retirement, estate, tax and investment matters to limited-scope consulting, with periodic reviews and implementation coordination handled through separate arrangements.

The firm’s approach relies on fundamental analysis and the selection of mutual funds and exchange‑traded funds, with attention to manager tenure, expense ratios and performance metrics, and typically recommends long‑term target asset mixes with periodic rebalancing. Whitman also analyzes municipal securities and variable annuities when appropriate and uses third‑party custodians and broker‑dealers (including LPL Financial) for execution and account reporting.

Distinctive features include that Whitman does not charge percentage‑of‑assets fees; instead it bills planning clients on an hourly or fixed‑fee basis, and it may receive brokerage or insurance commissions through associated persons who are registered with LPL Financial. The firm’s brochure also discloses that associated persons perform tax services as Enrolled Agents and that an associated person is an attorney and owner of a law firm, which are atypical affiliations for peers and introduce additional disclosed conflicts of interest.

Client services

Financial planning

Expertise

General retirement planning

Fee options

Fixed

Flat fee of $425 for the first two hours of consulting; fixed fees for planning $3,500 to $15,000

Commissions

Commissions from sale of securities and insurance products through associated persons as registered representatives

Project-based

Initial $250 fee after data collection, then $425 per hour

Other

Minimum fee: $250 after completion of data collection and assessment Fee-only: Hourly fee of $425 per hour; fixed fees generally range from $3,500 to $15,000

Main office location

Whitman Financial Services, LLC

348 Park Street, Suite 106

North Reading MA 01864-2153, United States

Number of offices

Most active in

Massachusetts

Disclosures

Business activities & affiliations

Is active or affiliated with:

Lawyer

They provide legal services, typically billed separately.

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Facebook Website 781-246-0902

Advisors at this firm

Lyn P

CFP®, Series 66

Wakefield, MA

Whitman Financial Services, LLC

Lyn Parker is a CFP® and holds a Series 66 license with 12 years of industry experience. She is affiliated with Whitman Financial Services, LLC and LPL Financial LLC. In addition to her financial advisory work, she serves as a recording secretary and board member for the Newburyport Society for the Relief of Aged Women and operates a general law practice. Whitman Financial Services, LLC provides financial planning and consulting to individuals, trusts, estates, and retirement account holders, focusing on a structured six-step planning process and fundamental investment research. The firm does not manage client assets directly and emphasizes coordination of implementation through third-party custodians.

General retirement planning

Dallas C

CFP®, ChFC®, Series 63

North Reading, MA

Whitman Financial Services, LLC

Dallas Coffman is a financial advisor with Whitman Financial Services, LLC, holding CFP® and ChFC® designations and over 45 years of industry experience. He has been with Whitman Financial Services since 2001 and also maintains a long-standing affiliation with LPL Financial since 1989. In addition to his advisory role, he provides tax preparation, consulting, and audit services, and serves as a trustee for scholarship funds in North Reading, Massachusetts. Whitman Financial Services, LLC offers financial planning and consulting to individuals, trusts, estates, and retirement account holders, focusing on a structured six-step planning process and fundamental investment research. The firm does not manage client assets directly but supports implementation through separate agreements with third-party custodians.

General retirement planning

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