Wheels Up Wealth, Inc. logo

Wheels Up Wealth, Inc.

Updated today

Client assets under management

$129,969,382

Clients

114

40% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

38

Low

Average account size

$1,140,082

About

Wheels Up Wealth serves individual and high-net-worth clients with combined ongoing comprehensive financial planning and discretionary investment management, along with project-based planning and short-form consulting options. The firm provides continuous advisory oversight and can advise on assets held away at other custodians through third‑party account aggregation and order‑management arrangements.

The firm’s investment approach is grounded in Modern Portfolio Theory and primarily employs passive investment management using index mutual funds and ETFs to construct diversified, asset‑class portfolios with a long‑term orientation. Operationally Wheels Up Wealth recommends Charles Schwab as custodian and also uses an automated model platform (Schwab’s Institutional Intelligent Portfolios program) for certain client segments to implement and rebalance portfolios.

Noteworthy aspects include its use of a third‑party order management system to analyze and tactically manage held‑away accounts—accessed via client‑provided links without Wheels Up Wealth storing credentials—and the inclusion of those held‑away assets in its reported AUM. The firm also combines advisor‑led planning with brief, focused planning sessions and discloses no related‑party affiliations or material conflicts of interest in its brochure.

Client services

Financial planning Portfolio management

Expertise

General retirement planning Income planning College savings (529s, UTMA, etc.) Cash flow / budgeting

Fee options

Fixed

Two-hour "Ask Us Anything" session for $1,000 fixed fee

Percentage

$0 - $1,000,000: Flat fee of $10,000 annually $1,000,001 - $2,000,000: 0.75% $2,000,001 - $5,000,000: 0.50% $5,000,001+: 0.40%

Other

Minimum fee: $10,000 flat annual fee for accounts $0 - $1,000,000 Fee-only: Project-based financial planning starting at $3,000; Two-hour session at $1,000 fixed fee

Main office location

Wheels Up Wealth, Inc.

Benicia CA, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Bridget H

CFP®, Series 63

Benicia, CA

Wheels Up Wealth, Inc.

Bridget Harkins is a CFP® with 12 years of industry experience and is currently an advisor at Wheels Up Wealth, Inc., where she has worked since 2020. Prior to that, she spent three years at Dimensional Fund Advisors LLC. Wheels Up Wealth serves individual and high-net-worth clients by providing comprehensive financial planning and discretionary investment management, using a long-term, passive investment approach grounded in Modern Portfolio Theory. The firm integrates held-away assets into its portfolio management through third-party aggregation and employs automated rebalancing for certain client segments.

General retirement planning Income planning College savings (529s, UTMA, etc.) Cash flow / budgeting
user avatar

Leigh B

Series 65

Sacramento, CA

Wheels Up Wealth, Inc.

Leigh Beaman is a financial advisor at Wheels Up Wealth, Inc. with one year of industry experience. Prior to joining Wheels Up Wealth, Leigh worked at Pure Financial Advisors, Symphony Financial Planning, H&R Block, and spent over a decade at E. & J. Gallo Winery. Wheels Up Wealth serves individual and high-net-worth clients, offering comprehensive financial planning and discretionary investment management alongside project-based planning and consulting. The firm employs a passive investment approach grounded in Modern Portfolio Theory, using diversified portfolios of index mutual funds and ETFs with a long-term focus.

General retirement planning Income planning College savings (529s, UTMA, etc.) Cash flow / budgeting
user avatar

Frances H

CFP®, Series 66

Vallejo, CA

Wheels Up Wealth, Inc.

Frances Harkins is a CFP® and holds a Series 66 designation with 24 years of industry experience. She has worked at Wheels Up Wealth, Inc. since 2020 and previously spent seven years at North Capital Inc. Outside of her advisory work, she is involved as a trustee in managing family real estate investment properties. Wheels Up Wealth serves individual and high-net-worth clients by providing comprehensive financial planning and discretionary investment management. The firm employs a long-term, passive investment approach based on Modern Portfolio Theory, utilizing index mutual funds and ETFs to build diversified portfolios.

General retirement planning Income planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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