Whalen Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$883,678
Total clients
25
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
25
Average account size
$35,347
About
Whalen Financial Planning provides hourly and project-based financial planning, consultation services, and investment management to individuals and trustees of personal irrevocable trusts. The firm offers both discretionary and non-discretionary management in its disclosures, but as of December 31, 2024, all reportable assets were managed on a non-discretionary basis ($883,678 non-discretionary; $0 discretionary).
The firm primarily implements passive investment strategies using index mutual funds and ETFs, emphasizing low turnover and tax efficiency while generally avoiding stock picking and market timing. For non-discretionary accounts, trades and rebalancing require client approval, and investment management clients typically qualify under a $500,000 minimum (exceptions may be granted by the principal).
Compared with many independent advisers, the firm’s reliance on non-discretionary management is atypical and it does not cater to lower-net-worth individual clients, instead focusing on investors meeting its management thresholds and trustees/beneficiaries. The principal’s prior trust-administration experience and professional designations (CFP®, CTFA) shape the firm’s work with trustees, and the firm operates on a fee-only basis without participation in wrap programs or aggregated block trading.
Client services
Financial planning
Portfolio management
Expertise
College savings (529s, UTMA, etc.)
Retirement income strategy
Fee options
$0 - $500,000: 1.00% $500,000 - $1,000,000: 0.90% $1,000,000 - $2,000,000: 0.80% $2,000,000 - $3,000,000: 0.70% $3,000,000 - $4,000,000: 0.60% $4,000,000 - $5,000,000: 0.50% $5,000,000+: 0.40%
$300 per hour, billed in 6-minute increments; negotiable at principal's discretion.
Account minimum: $500,000 minimum to qualify for investment management services (can be waived at principal's discretion); no minimum for financial planning or consultation clients Fee-only: Fee-only firm; no commissions or referral fees received.
Main office location
Whalen Financial Planning
13101 W. Washington Blvd, Suite 237
Los Angeles CA 90066, United States
Number of offices
1
Most active in
Whalen Financial Planning has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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