WFA of San Diego

WFA of San Diego provides personalized wealth planning and investment management to individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, and small businesses. The firm operates as a fee‑only adviser, does not act as a custodian of client assets, and offers a range of services including discretionary portfolio management, ETF‑based portfolio services, 401(k) consulting, and hourly planning engagements.

The firm typically manages accounts on a discretionary basis and emphasizes asset allocation, individualized portfolio design, and the use of third‑party research to inform security and manager selection; it also manages participant‑directed retirement accounts on a non‑discretionary basis when appropriate. For its ETF program the firm uses an algorithmic process to propose allocations, identify tax‑loss harvesting opportunities, and trigger rebalancing, with adviser oversight of the algorithm’s outputs.

WFA of San Diego reports approximately $206.9 million in assets under management and discloses an affiliation with another SEC‑registered adviser (Zermatt Wealth Partners LLC) under common ownership and shared board members, an arrangement the firm identifies and governs through its Code of Ethics and related policies. Its formation through the 2019 start‑up and subsequent acquisition of a predecessor practice, combined with multiple service delivery options (asset‑based, flat and hourly engagements) and an ETF algorithmic offering for smaller accounts, are features that distinguish its operating model from many peers.