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Westhill Financial Advisors, Inc.

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Client assets under management

$771,512,448

Clients

414

52% high-net worth

Advisors

6

of 11 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

69

Typical

Average account size

$1,863,557

About

WestHill Financial Advisors serves individuals (including high-net-worth clients), trusts and estates, small- to mid-size businesses, non-profits, endowments, and pension and profit-sharing plans, delivering personalized financial planning, investment management, pension consulting, and business consulting. The firm provides both discretionary portfolio management and project-specific financial planning or consulting engagements, and supports plan sponsors with investment due diligence and plan design guidance.

The firm emphasizes strategic asset allocation using a core-and-satellite approach—passive index and ETF core holdings supplemented by active managers where opportunities exist—and tailors allocations to each client’s risk tolerance, time horizon, liquidity needs, and tax considerations. WestHill monitors and rebalances portfolios, may recommend or oversee unaffiliated third‑party managers (including through Schwab Managed Account Services), and offers services on discretionary and non‑discretionary bases.

Notable distinctions include a multi‑office footprint (12 offices), a formal program of employee and participant education and periodic workshops for retirement-plan clients, and the firm’s documented fiduciary role for plan sponsors (including services described under ERISA Sections 3(21) and 3(38)). The firm also permits client‑authorized borrowing/margin in separately managed accounts when appropriate, a practice it leaves to client discretion and documents in account agreements.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning fees typically range from $4,000 to $10,000; business consulting flat fees typically range from $1,500 to $10,000; pension consulting flat fees range from $3,500 to $100,000 or more.

Percentage

$0 - $100,000: 1.35% $100,001 - $500,000: 1.15% $500,001 - $1,000,000: 0.85% $1,000,001 - $3,000,000: 0.60% $3,000,001+: 0.30%

Commissions

Commission or sales fees apply for some insurance and annuity investment products sold by licensed advisors.

Project-based

Typically $400 per hour for financial planning, consultations, and business consulting; $800 for first hour of court testimony, $400 per hour thereafter.

Other

Account minimum: $1,000,000

Main office location

Westhill Financial Advisors, Inc.

999 Fifth Ave., Suite 300

San Rafael CA 94901, United States

Number of offices

12

Most active in

Arizona · California · Florida · Hawaii · New Hampshire · New York · Oregon · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Diane M

Series 63, Series 65

San Rafael, CA

Westhill Financial Advisors, Inc.

Diane Mccracken is a financial advisor at Westhill Financial Advisors, Inc. in San Rafael, CA, with 31 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Westhill since 2010, following a nine-year tenure at Cambridge Investment Research, Inc. Diane serves as a board volunteer for Wednesday's Gift, a nonprofit organization providing food, clothing, housing, and other essential necessities to those in need. Westhill Financial Advisors manages approximately $684 million and serves a diverse client base including individuals, trusts, estates, businesses, nonprofits, and retirement plans. The firm employs a strategic asset-allocation approach combining passive and active investment strategies and offers financial planning, investment management, and business consulting services across multiple offices.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Matthew T

CFP®, ChFC®, Series 63, Series 65

San Rafael, CA

Westhill Financial Advisors, Inc.

Matthew Taddei is a CFP® and ChFC® with 42 years of experience in the financial services industry. He has been with Westhill Financial Advisors, Inc. since 2010 and previously worked at Cambridge Investment Research, Inc. from 2007 to 2016. Outside of his advisory role, he serves as President and CEO of an independent insurance agency and is a non-paid advisory council member of Heritage Bank of Commerce. Westhill Financial Advisors manages approximately $684 million and serves individuals, trusts, estates, businesses, non-profits, endowments, and retirement plans. The firm employs a strategic asset-allocation approach combining passive and active management, offers a range of financial planning and consulting services, and supports clients through multiple offices and educational programs.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Samantha K

CFP®, Series 63, Series 66

San Rafael, CA

Westhill Financial Advisors, Inc.

Samantha Keeler is a CFP® professional with five years of industry experience, currently serving at Westhill Financial Advisors, Inc. in San Rafael, CA. Prior to joining Westhill, she held positions at Bank of America, Merrill Lynch, and Wells Fargo. She is also licensed as an insurance agent, focusing on fixed insurance and fixed annuity sales. Westhill Financial Advisors manages approximately $684 million and serves a diverse client base, including individuals, trusts, small- to mid-size businesses, non-profits, and retirement plans. The firm employs a strategic asset-allocation approach combining passive and active management, and offers a range of financial planning, investment management, and business consulting services.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Kirk L

CFP®, ChFC®, Series 63, Series 65

San Rafael, CA

Westhill Financial Advisors, Inc.

Kirk Ludwig is a financial advisor with Westhill Financial Advisors, Inc. in San Rafael, CA, holding CFP® and ChFC® designations along with Series 63 and 65 licenses. He has 39 years of industry experience, including prior work at Cambridge Investment Research, Inc. Ludwig serves as a board member and treasurer of a local homeowners association. Westhill Financial Advisors manages approximately $684 million and serves individuals, high-net-worth clients, trusts, estates, businesses, non-profits, endowments, and retirement plans. The firm employs a strategic asset-allocation approach combining passive and active management, offers a range of financial and business consulting services, and distinguishes itself with a multi-office presence and client education programs.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Meghan H

Series 65

San Rafael, CA

Westhill Financial Advisors, Inc.

Meghan Hyland is a financial advisor with Westhill Financial Advisors, Inc. in San Rafael, CA, holding a Series 65 designation and 10 years of industry experience. She has been with Westhill Financial Advisors since 2015. Westhill Financial Advisors manages approximately $684 million and serves a diverse client base including individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm employs a strategic asset-allocation, core-and-satellite investment approach and offers personalized financial planning, investment management, and business consulting services across multiple offices.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive
user avatar

Nicholas S

CFP®, Series 66

San Rafael, CA

Westhill Financial Advisors, Inc.

Nicholas Safrit is a CFP® and holds a Series 66 license with 21 years of industry experience. He has been with Westhill Financial Advisors, Inc. since 2020 and previously worked at Fidelity Personal and Workplace Advisors and FIDELITY Brokerage Services LLC. Westhill Financial Advisors manages approximately $684 million, serving individuals, trusts, estates, businesses, non-profits, and retirement plans. The firm employs a strategic asset-allocation, core-and-satellite investment approach tailored to clients’ risk tolerance and goals, and offers financial planning, investment management, and business consulting services.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive
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