WestEnd Advisors, LLC logo

WestEnd Advisors, LLC

Updated today

Client assets under management

$1,734,900,117

Clients

4,050

6% high-net worth

Advisors

18

of 29 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

225

Very High

Average account size

$428,370

About

WestEnd Advisors is an SEC‑registered investment adviser that provides discretionary portfolio management and third‑party ETF model strategies to a broad client base, including individuals (both retail and high‑net‑worth), pension and profit‑sharing plans, trusts, charitable organizations, government entities, and corporations. The firm also delivers non‑discretionary model portfolio recommendations to banks, broker‑dealers and other advisers and serves as a portfolio manager in several wrap‑fee programs.

The firm’s investment process is macro‑driven: WestEnd collects and analyzes broad macroeconomic data to form an economic and market outlook and then tilts portfolios toward sectors, ETFs, or large‑cap equities it believes will benefit from those trends. Its Large‑Cap Core Equity strategy begins with the S&P 500 universe and applies quantitative and qualitative screens to identify financially strong, market‑leading companies, while its ETF strategies allocate to areas of the market expected to experience tailwinds and underweight areas facing headwinds.

Distinctive features include its ownership by Victory Capital — WestEnd operates as an autonomous Victory Capital investment franchise while relying on affiliate personnel and services for technology, operations, compliance, and research — and its role as a model provider: as of December 31, 2025 the firm reported about $1.868 billion in regulatory AUM and roughly $23.68 billion in assets under advisement tied to UMA and model programs. The firm serves approximately 3,898 client accounts with seven advisors (implying over $200 million in AUM per advisor), participates in multiple wrap programs, and lists government entities among its client types, a combination of features that is uncommon for firms of this team size.

Client services

Portfolio management Model portfolios

Expertise

Passive / index investing Active portfolio management

Fee options

Percentage

$100,000 - $4,999,999: 1.00% annually $5,000,000 - $9,999,999: 0.90% annually $10,000,000 - $24,999,999: 0.75% annually $25,000,000 - $49,999,999: 0.65% annually $50,000,000+: 0.50% annually

Other

Account minimum: $100,000 for Large-Cap Core Equity strategy; $50,000 for ETF strategies

Main office location

WestEnd Advisors, LLC

1001 Morehead Square Drive, Suite 600

Charlotte NC 28203, United States

Number of offices

1

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Natale M

Series 63, Series 65

Charlotte, NC

WestEnd Advisors, LLC

Natale Monastra is a financial advisor with WestEnd Advisors, LLC in Charlotte, NC, holding Series 63 and Series 65 registrations and having two years of industry experience. Prior to joining WestEnd Advisors, he worked at Opus Capital Management, LLC and Victory Capital Services, Inc., and earlier held positions at Xavier University and Olentangy High School. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and is owned by Victory Capital, operating as an autonomous investment franchise while leveraging affiliate resources.

Passive / index investing Active portfolio management
user avatar

Seth K

Series 63, Series 66

Charlotte, NC

WestEnd Advisors, LLC

Seth Knight is a financial advisor at WestEnd Advisors, LLC with 12 years of industry experience. He holds Series 63 and Series 66 designations and has worked at firms including Victory Capital Services, Inc. and Raymond James & Associates, Inc. He has been with WestEnd Advisors since 2016 in various capacities. WestEnd Advisors is an SEC-registered investment adviser serving a broad client base that includes individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and offers discretionary portfolio management, third-party ETF model strategies, and non-discretionary model recommendations, managing approximately $1.868 billion in regulatory assets under management and $23.68 billion in assets under advisement as of December 31, 2025.

Passive / index investing Active portfolio management
user avatar

Stephen R

Series 63, Series 65

Dallas, TX

WestEnd Advisors, LLC

Stephen Rome is a financial advisor at WestEnd Advisors, LLC with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Victory Capital Services, Inc, WestEnd Advisors, and Dimensional Fund Advisors. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process, focusing on sector and equity allocations based on broad economic trends, and serves as a model provider with significant assets under advisement.

Passive / index investing Active portfolio management
user avatar

Jennifer F

Series 66

Charlotte, NC

WestEnd Advisors, LLC

Jennifer Friedland is a financial advisor at WestEnd Advisors, LLC in Charlotte, NC, holding a Series 66 designation with 15 years of industry experience. She has been with WestEnd Advisors since 2011. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process, focusing on sector and equity selection based on broad economic trends, and operates as an autonomous investment franchise under Victory Capital.

Passive / index investing Active portfolio management
user avatar

Frederick P

CFA®, Series 63

Charlotte, NC

WestEnd Advisors, LLC

Frederick Porter is a CFA® charterholder and holds a Series 63 license with 17 years of industry experience. He has been with WestEnd Advisors, LLC since 2008. WestEnd Advisors is an SEC-registered investment adviser providing discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm uses a macro-driven investment process and operates as an autonomous Victory Capital franchise, managing approximately $1.868 billion in regulatory assets under management and advising on about $23.68 billion in assets through model programs.

Passive / index investing Active portfolio management
user avatar

Jesse B

Series 65, Series 66

Middletown, NJ

WestEnd Advisors, LLC

Jesse Boles is a financial advisor at WestEnd Advisors, LLC with 13 years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at firms including Victory Capital Services, Inc., Equitable Distributors, LLC, Bank of America, and Wells Fargo. Outside of his advisory role, he owns and operates JRB Express Logistics, a local shipping business serving the construction industry. WestEnd Advisors is an SEC-registered investment adviser that offers discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and is owned by Victory Capital, operating as an autonomous franchise while leveraging affiliate resources for technology and research.

Passive / index investing Active portfolio management
user avatar

Peter T

Series 63, Series 65

Port Washington, NY

WestEnd Advisors, LLC

Peter Tortorici is a financial advisor at WestEnd Advisors, LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Janney Montgomery Scott LLC and Victory Capital Services, Inc. He is listed as the manager of Amare GP, LLC, a private investment entity, though he does not actively manage the business. WestEnd Advisors is an SEC-registered investment adviser serving a diverse client base, including individuals, institutions, and government entities. The firm employs a macro-driven investment process and offers discretionary portfolio management along with third-party ETF model strategies.

Passive / index investing Active portfolio management
user avatar

Daniel P

Series 63, Series 66

Chicago, IL

WestEnd Advisors, LLC

Daniel Porter is a financial advisor at WestEnd Advisors, LLC with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Victory Capital Services, Inc., WestEnd Advisors, and Invesco Advisers, Inc. Prior to his current role, he was also associated with Invesco Distributors, Inc. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and serves as a model provider with significant assets under advisement and participation in multiple wrap programs.

Passive / index investing Active portfolio management
user avatar

James C

Series 63, Series 65

Charlotte, NC

WestEnd Advisors, LLC

James Cox is a financial advisor at WestEnd Advisors, LLC in Charlotte, NC, holding Series 63 and Series 65 licenses with 26 years of industry experience. His prior roles include positions at Victory Capital Services, Inc., Wells Fargo Clearing Services, LLC, and Wells Fargo Advisors LLC. WestEnd Advisors is an SEC-registered investment adviser providing discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and is notable for its ownership by Victory Capital and its role as a prominent model provider with substantial assets under advisement.

Passive / index investing Active portfolio management
user avatar

Joseph D

Series 63, Series 65

Charlotte, NC

WestEnd Advisors, LLC

Joseph Dagostino is a financial advisor at WestEnd Advisors, LLC in Charlotte, NC, holding Series 63 and Series 65 licenses with 30 years of industry experience. He has worked at WestEnd Advisors since 2015 and has been affiliated with Dynasty Financial Partners, LLC since 2020. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process, using broad economic data to guide portfolio tilts toward sectors and equities expected to benefit from prevailing market trends.

Passive / index investing Active portfolio management
user avatar

Edmund D

Series 65

Charlotte, NC

WestEnd Advisors, LLC

Edmund Durden is a financial advisor with WestEnd Advisors, LLC, holding a Series 65 designation and 18 years of industry experience. He has been with WestEnd Advisors since 2006. WestEnd Advisors is an SEC-registered investment adviser serving a broad client base that includes individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process, using economic and market analysis to guide portfolio tilts toward sectors and securities expected to benefit from prevailing trends.

Passive / index investing Active portfolio management
user avatar

Brian B

Series 63, Series 65

Jupiter, FL

WestEnd Advisors, LLC

Brian Bzik is a financial advisor at WestEnd Advisors, LLC with eight years of industry experience. He holds Series 63 and Series 65 licenses and has worked at WestEnd Advisors since 2019. Prior to that, he held positions at Victory Capital Services, Inc. and State Street Global Advisors in various capacities. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and offers both quantitative and qualitative approaches, with distinctive features including its affiliation with Victory Capital and its role as a significant model provider in wrap-fee programs.

Passive / index investing Active portfolio management
user avatar

Anna B

Series 63, Series 66

Charlotte, NC

WestEnd Advisors, LLC

Anna Brown is a financial advisor at WestEnd Advisors, LLC in Charlotte, NC, holding Series 63 and Series 66 licenses with 19 years of industry experience. She has been with WestEnd Advisors since 2008. WestEnd Advisors is an SEC-registered investment adviser serving a diverse client base that includes individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process focusing on sector and ETF allocations informed by broad economic analysis and manages approximately $1.868 billion in regulatory assets under management.

Passive / index investing Active portfolio management
user avatar

Luke R

Series 63, Series 65

Santa Monica, CA

WestEnd Advisors, LLC

Luke Rutledge is a financial advisor at WestEnd Advisors, LLC with nine years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Victory Capital Services, Inc., Morgan Stanley, Allianz Global Investors, and The Vanguard Group. WestEnd Advisors is an SEC-registered investment adviser that offers discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process that tilts portfolios toward sectors and equities expected to benefit from economic trends and serves as a model provider with significant assets under advisement.

Passive / index investing Active portfolio management
user avatar

Cade V

Series 63, Series 65

Charlotte, NC

WestEnd Advisors, LLC

Cade Vela is a financial advisor at WestEnd Advisors, LLC with Series 63 and Series 65 licenses and two years of industry experience. He previously worked at Victory Capital Services, Inc. and Ally Financial, and has an academic background from Davidson College. WestEnd Advisors is an SEC-registered investment adviser that provides discretionary portfolio management and third-party ETF model strategies to a diverse client base, including individuals, pension plans, trusts, charitable organizations, government entities, and corporations. The firm employs a macro-driven investment process and is notable for its affiliation with Victory Capital and its role as a model provider managing significant assets across multiple wrap-fee programs.

Passive / index investing Active portfolio management
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")