West Michigan Advisors

West Michigan Advisors (Tamarisk Financial, LLC) serves individuals, high‑net‑worth families, family offices, trusts, estates, charitable organizations, retirement plans, and other advisers or banks. The firm provides discretionary investment management, comprehensive and limited financial planning, retirement plan advisory services (including ERISA 3(38) and 3(21) offerings), family office services such as bill‑pay and concierge, and model/research services to other investment advisers through its Tamarisk Research d.b.a.

The firm constructs customized portfolios using ETFs, mutual funds, individual equities and bonds, and may include alternative investments or retain independent managers where appropriate; its approach is primarily long‑term while allowing short‑term trades for rebalancing, tax harvesting, or liquidity needs. Investment decisions draw on both fundamental and technical analysis, ongoing due diligence, and regular account reviews, and the adviser acts as a fiduciary when advising ERISA retirement accounts.

Distinctive features include common ownership with Tamarisk Capital Management (an SEC‑registered adviser that manages the Defender Risk Adaptive 500 ETF), operation of Tamarisk Research which supplies model trade signals to other advisers, and the firm’s role as an insurance agency, with some advisory persons also registered representatives of a broker‑dealer — arrangements that introduce implementation options and potential conflicts of interest. The firm also discloses it is deemed to have limited custody (e.g., bill‑pay and standing transfer authorizations) and states it undergoes the annual surprise examination required to address custody safeguards.