Wealthy Intentions

Wealthy Intentions provides investment management, ongoing and comprehensive financial planning, business planning, and tax preparation services to individual clients. Although its ADV lists service to high‑net‑worth individuals, the firm reports about $1.83 million in discretionary AUM across seven client relationships, a scale more consistent with serving non‑HNW individual clients.

The firm’s investment approach emphasizes passive management grounded in Modern Portfolio Theory, assembling diversified portfolios with index mutual funds and ETFs, while also using fundamental and cyclical analysis to inform allocation choices. Portfolios are tailored to each client’s investment policy and risk objectives, may be managed on a discretionary basis, and are reviewed regularly with ongoing monitoring through its comprehensive planning service.

Distinctive operational features include that both principals maintain full‑time employment outside the firm and disclose policies to mitigate related conflicts of interest, including a prohibition on providing investment advice about Rocket Companies securities and an agreement to forego referral compensation for mortgage referrals. The firm also offers tax return preparation via a third‑party provider, does not aggregate client trades or receive soft‑dollar benefits, and operates as a small, independent advisory practice.