Wealthcare Advisory Partners LLC logo

Wealthcare Advisory Partners LLC

Updated today

Client assets under management

$7,692,616,588

Clients

10,696

20% high-net-worth

Advisors

162

of 243 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

66

Typical

Average account size

$719,205

About

Wealthcare Advisory Partners LLC provides investment advisory and financial planning services to a mix of individuals, high‑net‑worth clients, trusts, estates, retirement plans, charitable organizations and businesses. Services include discretionary and non‑discretionary portfolio management, standalone financial planning, and retirement plan advisory work that can include ERISA 3(21) and 3(38) investment oversight and vendor analysis.

The firm’s investment work is framed around a goals‑based financial advising discipline that incorporates patented Wealthcare software and a behavioral economics framework to align client preferences with plausible long‑term strategies. Its evidence‑based process uses proprietary quantitative metrics (for example, a Wealthcare Skill Index and the Growth Conditions Index) alongside fundamental, technical and behavioral analysis, and it implements both passive index‑tracking and active manager allocations as well as dynamic rebalancing when appropriate.

Wealthcare is an enterprise‑scale advisor with several institutional and corporate affiliations (including common ownership with Wealthcare Capital Management and ties to Sammons Financial Group) and participates in multiple custodial and platform relationships (e.g., LPL, Schwab, Pershing, Fidelity, AssetMark and others). Distinctive operational features in the brochure include its use of third‑party alternative‑investment platforms and private fund constructs (including access to DSTs and multi‑manager private strategies), a wrap‑fee program and the fact that some advisory personnel also operate in broker‑dealer and insurance capacities — arrangements the firm discloses and addresses through oversight and written policies.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

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Fee options

Fixed

Fixed fees based on expected effort and duration for financial planning engagements.

Percentage

up to 1.85% annually (negotiable)

Commissions

Certain Advisory Persons receive commissions for securities and insurance sales in their separate capacity; these commissions are separate from WCAP advisory fees.

Project-based

$150 to $400 per hour for financial planning and consulting services.

Other

Fee-only: Financial planning and consulting fees range from $150 to $400 per hour; fixed fees based on expected effort and duration; ongoing fees up to $15,000 invoiced quarterly in advance; ongoing asset-based consulting fees up to 1% of assets consulted on, paid quarterly in advance.

Main office location

Wealthcare Advisory Partners LLC

1065 Andrew Drive

West Chester PA 19380, United States

Number of offices

70

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephen M

CFA®, Series 63

West Chester, PA

Wealthcare Advisory Partners LLC

Stephen Mcguire is a CFA® charterholder and Series 63 licensee with one year of industry experience. He currently serves as an advisor at Wealthcare Advisory Partners LLC and previously worked at Bank of China from 2015 to 2020. Wealthcare Advisory Partners LLC manages approximately $6.0 billion in client assets through a team of over 150 advisors, serving individuals, trusts, retirement plans, charitable organizations, and businesses. The firm combines a goals-based planning approach with an evidence-based investment framework, utilizing proprietary tools and quantitative measures to construct long-term oriented portfolios that include a range of investment options.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Thomas R

Series 66

Lynchburg, VA

Wealthcare Advisory Partners LLC

Thomas Richards is a financial advisor with Wealthcare Advisory Partners LLC in Lynchburg, VA, holding a Series 66 designation and 24 years of industry experience. His prior roles include positions at Wells Fargo Clearing and Wells Fargo Advisors LLC. Richards also engages in insurance sales as a non-investment related activity. Wealthcare Advisory Partners LLC manages approximately $6 billion in client assets through a team of over 150 advisors. The firm serves individuals, trusts, estates, retirement plans, charitable organizations, and businesses, offering wealth management, financial planning, and access to alternative investments using a goals-based planning process supported by proprietary software and an evidence-based investment framework.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Maria C

Series 63

West Chester, PA

Wealthcare Advisory Partners LLC

Maria Cacia is a financial advisor at Wealthcare Advisory Partners LLC with 28 years of industry experience. She holds a Series 63 designation and has worked at Wealthcare Advisory Partners since 2018 and LPL Financial since 2012. Outside of her advisory role, she is involved in fixed insurance sales as a licensed insurance agent. Wealthcare Advisory Partners LLC manages approximately $6 billion in client assets through a team of over 150 advisors, serving individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm combines a goals-based planning approach with an evidence-based investment framework, utilizing proprietary quantitative measures and a variety of investment vehicles to construct long-term portfolios.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Nathan B

Series 66

West Chester, PA

Wealthcare Advisory Partners LLC

Nathan Borrmann is a financial advisor at Wealthcare Advisory Partners LLC with a Series 66 credential and three years of industry experience. He has worked at Wealthcare Advisory Partners and LPL Financial since 2021. Prior to his advisory career, he held positions at Whitemarsh Valley Country Club and Cairn University. Wealthcare Advisory Partners manages approximately $6.0 billion in client assets through over 150 advisors, serving individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm combines a goals-based planning approach with an evidence-based investment framework and offers access to alternative and private placement investments.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive

Douglas G

Series 63, Series 66

West Chester, PA

Wealthcare Advisory Partners LLC

Douglas Grom is a Senior Financial Advisor with Merrill Lynch Wealth Management. He has more than 25 years of experience in financial markets, including time on Wall Street and the Chicago Board of Trade. Douglas specializes in helping individuals and families organize their finances and develop personalized strategies to pursue their long-term financial goals. His areas of expertise include college education planning, family wealth management, legacy planning, retirement planning, portfolio management, small business strategies, special needs planning, women and wealth, tax minimization, and retirement income. Douglas holds a Bachelor's Degree from Villanova University and is a Personal Investment Advisor (PIA). He joined Merrill Lynch Wealth Management because he shares the firm's commitment to ethics, customer care, and trust-based relationships. His investment philosophy emphasizes quality investments, diversification, and a long-term outlook. He aims to create customized strategies that clients can understand and rely on. Beyond his professional work, Douglas is actively involved in his community. He serves as Vice President on the Board of Directors of the Springfield Township Rotary Club and is a board member of the East Falls Development Corporation. As a single father of two teenage boys, he also understands firsthand the financial challenges related to college, retirement, long-term care, and estate planning that many of his clients face.

College savings (529s, UTMA, etc.) Wealth management General retirement planning Retirement income strategy Charitable giving & philanthropy Founder/Business Owner Executive Parents
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Janet B

ChFC®, Series 63

Santa Barbara, CA

Wealthcare Advisory Partners LLC

Janet Barr is a ChFC® credentialed financial advisor with 31 years of industry experience. She is currently with Wealthcare Advisory Partners LLC and has previously worked with Independent Financial Partners and LPL Financial. Wealthcare Advisory Partners LLC manages approximately $6.0 billion in client assets through a team of over 150 advisors, serving individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm employs a goals-based, client-centered planning process supported by proprietary software and an evidence-based investment framework that integrates behavioral economics.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jon W

Series 63

West Chester, PA

Wealthcare Advisory Partners LLC

Jon Walheim is a financial advisor with Wealthcare Advisory Partners LLC, holding a Series 63 license and 19 years of industry experience. He previously worked at Private Advisor Group, LLC and LPL Financial. Outside of his advisory role, he serves as Vice President of The Walheim Group, providing accounting and tax preparation services. Wealthcare Advisory Partners LLC manages approximately $6 billion in client assets through over 150 advisors, serving individuals, trusts, retirement plans, charitable organizations, and businesses. The firm combines goals-based planning supported by proprietary software with an evidence-based investment approach that includes access to alternative investments and third-party managers.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Brett F

Series 63, Series 65

West Chester, PA

Wealthcare Advisory Partners LLC

Brett Feldman is an investment advisor representative with Wealthcare Advisory Partners LLC and a registered representative with LPL Financial, holding Series 63 and Series 65 licenses. He has five years of industry experience, including roles at Hornor, Townsend & Kent, LLC and Penn Mutual Life Insurance Company. Outside of investment advisory, he is involved in insurance sales through Life Brokerage LLC and Coastal Insurance Consulting, LLC. Wealthcare Advisory Partners LLC manages approximately $6.0 billion in client assets through a team of more than 150 advisors, serving individuals, trusts and estates, retirement plans, charitable organizations, and businesses. The firm employs a goals-based, client-centered planning process supported by proprietary software and an evidence-based investment framework that integrates behavioral economics and quantitative analysis.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Christopher U

CFP®, ChFC®, Series 63, Series 65

Naples, FL

Wealthcare Advisory Partners LLC

Christopher Urness is a CFP® and ChFC® with 24 years of experience in the financial services industry. He has been with Wealthcare Advisory Partners LLC and LPL Financial, LLC since 2016 and has held roles at JPKC Kingdom Ventures LLC, The Urness Group, LLC, and Deer Valley Credit Union. Outside of advising, he is involved in Creative Castle Preschool & Playtime, LLC, a business he has operated since 2006. Wealthcare Advisory Partners LLC manages approximately $6 billion in assets through a team of over 150 advisors. The firm serves individuals, trusts, estates, retirement plans, charitable organizations, and businesses, offering wealth management, financial planning, and access to alternative investments using a goals-based planning process supported by proprietary technology and evidence-based investment strategies.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Robert C

CFP®, CFA®, Series 63, Series 65

West Chester, PA

Wealthcare Advisory Partners LLC

Robert Crowley is a CFP® and CFA® with 37 years of industry experience. He is currently with Wealthcare Advisory Partners LLC and previously led Crowley Wealth Management, Inc. for over four decades. In addition to his financial advisory work, he owns and operates The Crowley Law Firm, LLC, which focuses on estate planning and administration. Wealthcare Advisory Partners LLC manages approximately $6 billion in client assets through a team of more than 150 advisors. The firm serves individuals, trusts and estates, retirement plans, charitable organizations, and businesses, combining goals-based planning with an evidence-based investment approach supported by proprietary tools and quantitative measures.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Charles G

CFP®, Series 63, Series 65

Midway, UT

Wealthcare Advisory Partners LLC

Charles Gunn is a CFP® with 45 years of experience in the financial industry. He is currently with Wealthcare Advisory Partners LLC, where he has worked since 2024, following a long tenure at Gunn Financial Associates and Royal Alliance Associates. Outside of his advisory work, he is a co-owner of residential rental properties. Wealthcare Advisory Partners LLC manages approximately $6 billion in client assets through a team of more than 150 advisors, serving individuals, trusts, estates, retirement plans, charitable organizations, and businesses. The firm employs a goals-based, client-centered planning approach supported by proprietary software and applies an evidence-based investment framework that incorporates behavioral economics and quantitative measures to construct long-term portfolios.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Symour J

CFP®, Series 63

Downers Grove, IL

Wealthcare Advisory Partners LLC

Symour Jacobs is a CFP® with 36 years of experience in the financial services industry. He is currently with Wealthcare Advisory Partners LLC, where he has worked since 2021. Prior to that, he was with Cambridge Investment Research Advisors and Cambridge Investment Research, Inc. for over a decade, and also operated Sy Jacobs CFP LLC. Jacobs is also an independent insurance agent for various insurance companies. Wealthcare Advisory Partners LLC manages approximately $6.0 billion in client assets through a team of more than 150 advisors. The firm serves individuals, trusts, estates, retirement plans, charitable organizations, and businesses, offering wealth management, financial planning, and access to alternative and private placement investments. Their advisory process integrates goals-based planning with an evidence-based investment framework supported by proprietary quantitative tools.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Susan M

CFP®, CFA®, Series 65

Titusville, PA

Wealthcare Advisory Partners LLC

Susan Middleton is a financial advisor at Wealthcare Advisory Partners LLC with CFP®, CFA®, and Series 65 credentials and four years of industry experience. She has worked with Counsel Fiduciary, LLC since 2006 and was previously employed at Thiel College from 2016 to 2020. She maintains a dual registration as an Investment Advisor Representative for Counsel Fiduciary, LLC for transitional purposes. Wealthcare Advisory Partners LLC manages approximately $6.0 billion in client assets through a team of over 150 advisors. The firm serves individuals, trusts and estates, retirement plans, charitable organizations, and businesses, offering wealth management, financial planning, and access to alternative investments through a goals-based, evidence-driven advisory process supported by proprietary technology.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

James M

Series 66

Charlottesville, VA

Wealthcare Advisory Partners LLC

James Miller is a financial advisor at Wealthcare Advisory Partners LLC with 25 years of industry experience. He holds a Series 66 designation and has worked previously at LPL Financial and Bank of America. Outside of his advisory role, Miller performs as a corporate magician and serves as a radio color analyst for the UVA Men's basketball team. Wealthcare Advisory Partners LLC manages approximately $6 billion in client assets through a team of over 150 advisors. The firm serves individuals, trusts and estates, retirement plans, charitable organizations, and businesses, using a goals-based planning approach combined with an evidence-based investment framework and proprietary quantitative measures to construct long-term portfolios.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Stephen B

Series 65, Series 66

Leawood, KS

Wealthcare Advisory Partners LLC

Stephen Burns is an investment advisor at Prairie Advisory, LLC with one year of industry experience. He holds Series 65 and Series 66 licenses and has worked previously at Wealthcare Advisory Partners LLC, Basys Processing, RTS Financial, Edward Jones, and the University of Missouri - Columbia. Prairie Advisory is an SEC-registered investment adviser that provides discretionary portfolio management, financial planning, and retirement plan advisory services to individuals, families, businesses, and retirement plans. The firm uses a globally diversified, modern-portfolio-theory approach primarily employing mutual funds and ETFs, along with fundamental security analysis and market-trend evaluation.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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