Wayup Wealth Building Group

WAYUP provides discretionary portfolio management primarily to high-net-worth individuals, including executives, entrepreneurs, professionals and retirees, and emphasizes actively managed accounts invested in individual stocks and exchange-traded funds. The firm states it develops and implements comprehensive plans for clients and does not place client assets into wrap-fee programs.

Investment strategy is described as a flexible approach that blends concentrated positions with broader market diversification, typically using a core model of individual stocks and ETFs while varying allocations to manage market risk. Accounts are managed under firm objective models with ongoing performance measurement and custodial reporting through Charles Schwab.

The firm’s compensation structure is uncommon among peers: it charges performance-based fees (a share of the current billing year’s gains) instead of a typical percentage-of-AUM fee and does not use a high-water mark, which can result in fees being assessed after prior losses. Other noteworthy features include higher minimums for new clients, different fee terms for family members, presumed custody due to direct fee deductions with client notification, and disclosure of a 2013 state regulatory desist-and-refrain order related to unlicensed activities.