Wayne Financial LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$14,716,130
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
15
40% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
15
LowAverage account size
$981,075
About
Wayne Financial LLC is an SEC-registered investment adviser that, as of December 2025, managed about $15.96 million for roughly 15 clients with a single advisory professional. The firm provides ongoing discretionary portfolio management and financial planning, preparing individualized Investment Policy Statements and also offering insurance sales and services (including life insurance and fixed annuities).
The firm primarily recommends equities and ETFs and uses a mix of analytical approaches—charting, cyclical, fundamental, modern portfolio theory, quantitative, and technical analysis—while generally pursuing a long-term trading strategy. Investment decisions are implemented under the client’s IPS and are typically executed on a discretionary basis with regular monitoring and custodian-provided account reporting.
Noteworthy distinctions include its registration and active role as an insurance agency: Wayne Financial sells insurance products for commission and discloses additional compensation and non-cash benefits received through independent marketing organizations, a potential conflict the firm addresses in disclosure and supervision. As a small adviser with no stated account minimums and a limited client roster, the firm requires the use of Schwab Institutional as custodian and documents standing authorizations for direct fee deduction and transfers.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
Life insurance needs analysis
College savings (529s, UTMA, etc.)
Cash flow / budgeting
Fee options
$1 - $1,000,000: 1.20% $1,000,001 - $5,000,000: 0.90% $5,000,001+: 0.60% $1 - $1,000,000: 1.50% $1,000,001 - $5,000,000: 1.00% $5,000,001+: 0.50%
Commission-based compensation for insurance products sold separately from advisory fees
Financial planning hourly fees between $0 and $500
Fee-only: Financial planning hourly fees between $0 and $500
Main office location
Wayne Financial LLC
North Bend OH, United States
Number of offices
1
Most active in
Wayne Financial LLC has reported serving >5 clients in these states in the last 12 months.
Ohio
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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