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Watts Gwilliam & Company, LLC

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Client assets under management

$981,300,000

Clients

503

91% high-net worth

Advisors

9

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

56

Typical

Average account size

$1,950,895

About

Watts Gwilliam & Company, LLC provides discretionary investment supervisory services to individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, pension and profit‑sharing plans, pooled investment vehicles, and other financial institutions. Offerings include ongoing portfolio management, financial planning, option overlay strategies provided through its Optic Asset Management division, model portfolios delivered via TAMP/sub‑advisory arrangements, and the technology‑based PATH Program implemented on Betterment.

The firm emphasizes strategic asset allocation and long‑term diversification while using a mix of fundamental and technical analysis and option‑based overlays (e.g., SPY Optic, Div Optic, Growth Optic, TLT Optic) to generate income or manage concentrated equity positions. Watts Gwilliam also employs specialized approaches such as Optic Equity Access to monetize large stock holdings, interval funds, and private placements, typically implementing strategies on a discretionary basis with ongoing monitoring and rebalancing.

Watts Gwilliam is notable among similarly sized team advisers for acting as a sponsor, manager, and private fund adviser for pooled vehicles — including the Galaxy Plus Hedge Fund overlay and real‑estate funds such as Vista Capital Fund III, Vista Capital Fund IV: AK Courtyard, and Zona UC, LLC — where it may have custody and fund‑level fee arrangements. The firm also discloses that certain associated persons are licensed insurance agents and that it provides TAMP/sub‑advisory services to other advisers, creating layered relationships and fee arrangements it manages through written policies and disclosures.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing

Occupation focus

Founder/Business Owner

Fee options

Fixed

Fixed fees for financial planning services as noted above.

Performance-based

Performance-based fees are charged at the private fund (e.g., Vista Capital Fund III and Zona UC, LLC) level, not at the individual account level managed by the firm.

Other

Account minimum: $2,500 annual household fee minimum Minimum fee: Minimum annual household fee of $2,500, which may be waived based on certain criteria. Fee-only: Fixed fees for financial planning services ranging from $500 to $3,500 for initial plan development; fees may be waived or credited toward AUM fees.

Main office location

Watts Gwilliam & Company, LLC

2730 S. Val Vista Dr., Suite 124

Gilbert AZ 85295, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Florida · Georgia · Illinois · Massachusetts · Michigan · Minnesota · Nevada · New Mexico · New York · North Carolina · Pennsylvania · South Carolina · Texas · Utah · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jonathan V

Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Jonathan Vest is a financial advisor at Watts Gwilliam & Company, LLC with 18 years of industry experience. He holds a Series 65 designation and has been self-employed since 2005. Outside of his advisory work, Vest maintains an active residential real estate license but does not actively pursue real estate sales. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension plans, trusts, estates, charitable organizations, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon while using tactical strategies such as option overlays and collars when appropriate, and offers a range of services including discretionary portfolio management, financial planning, and access to private placement funds.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Benjamin C

Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Benjamin Cooper is a financial advisor with Watts Gwilliam & Company, LLC, holding a Series 65 designation and two years of industry experience. His prior work includes roles at Norris Design and Rose Law Group, and he has been involved with Cooper Development Strategies, LLC since 2016. Outside of his advisory work, he manages and consults on real estate investments through several related entities. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, institutional clients, and pooled investment vehicles. The firm focuses on strategic asset allocation with a long-term horizon and utilizes tactical tools such as options overlays and collars, offering discretionary portfolio management and access to private placement funds.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Daniel G

Series 63, Series 65, Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

Daniel Gwilliam is a financial advisor with Watts Gwilliam & Company, LLC, holding Series 63, 65, and 66 licenses and bringing 21 years of industry experience. He has been with Watts Gwilliam & Company since 2004 and has prior experience at Merrill Lynch, Pierce, Fenner & Smith Incorporated. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon, complementing this approach with tactical tools such as options overlays and margin strategies, and offers discretionary portfolio management, financial planning, and access to private placement funds.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Kimball G

Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Kimball Gwilliam is a financial advisor at Watts Gwilliam & Company, LLC with two years of industry experience. He holds the Series 65 designation and has worked in various roles including at Arizona Patient Transport and WeLink, as well as serving in the Church of Jesus Christ of Latter Day Saints prior to his advisory career. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon while utilizing tactical tools such as options overlays and collars, and offers a range of services including discretionary portfolio management, financial planning, and access to private placement funds.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Jeffrey F

Series 63, Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Jeffrey Fryer is a financial advisor with Watts Gwilliam & Company, LLC in Gilbert, AZ, holding Series 63 and Series 65 licenses and bringing 17 years of industry experience. He has been with Watts Gwilliam & Company since 2009. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon, employing tactical tools such as options overlays and collars, and offers a range of services including discretionary portfolio management, financial planning, sub-advisory services, and access to private placement funds.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Matthew W

Series 63, Series 65

Gilbert, AZ

Watts Gwilliam & Company, LLC

Matthew Willett is a financial advisor at Watts Gwilliam & Company, LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at firms including Global Retirement Partners, WealthPlan Advisors, Charles Schwab, and Bank of America Merrill Lynch. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm emphasizes strategic asset allocation with a long-term horizon while using tactical tools such as options overlays and collars when appropriate.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

David W

Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

David Watts is a financial advisor at Watts Gwilliam & Company, LLC in Gilbert, AZ, holding a Series 66 designation with 27 years of industry experience. He has been with Watts Gwilliam & Company since 2004. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon, utilizing tactical tools such as options overlays and margin strategies, and offers specialized services including private pooled vehicles and an ETF-based accumulation platform.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Jeffrey W

Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

Jeffrey Watts is a financial advisor with Watts Gwilliam & Company, LLC in Gilbert, AZ. He holds a Series 66 designation and has 21 years of industry experience, including over two decades at his current firm. Watts Gwilliam & Company is a team-based registered investment adviser serving a range of clients including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a long-term horizon while utilizing tactical tools such as options overlays and collars, and offers specialized programs including private pooled vehicles and an ETF-based accumulation platform.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
user avatar

Zhenhua Y

Series 63, Series 66

Gilbert, AZ

Watts Gwilliam & Company, LLC

Zhenhua Yuan is a financial advisor at Watts Gwilliam & Company, LLC with 10 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Bank of America, Merrill, JPMorgan Chase Bank, and JPMorgan Securities. Watts Gwilliam & Company is a team-based registered investment adviser serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, pooled investment vehicles, and corporate entities. The firm focuses on strategic asset allocation with a generally long-term horizon while utilizing tactical tools such as options overlays and margin strategies to meet client objectives.

Options & derivatives strategies Concentrated stock management Private / alternative investments Real estate investing Founder/Business Owner
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