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Watershed Wealth

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Client assets under management

$18,042,000

Clients

71

10% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

71

Very High

Average account size

$254,113

About

Watershed Wealth Management provides investment advisory, financial planning, and retirement plan consulting to individuals, high‑net‑worth clients, charitable organizations, corporations, and employer‑sponsored retirement plans. Its services include discretionary and non‑discretionary managed accounts, portfolio management, and tailored financial planning and retirement plan design and monitoring.

The firm tailors advice to clients’ objectives, risk tolerance and time horizon and emphasizes asset allocation and portfolio construction implemented through direct management and referrals to outside managers as appropriate. Accounts are reviewed at least quarterly, client investment restrictions can be accommodated in writing, and Watershed uses custodial and technology platforms such as Betterment at Work, Charles Schwab, and Altruist for execution and administration.

Notably, Watershed provides portfolio management and consulting to employer‑sponsored retirement plans and other institutional clients, leveraging the Betterment at Work ecosystem (including Betterment for Business and Betterment Securities) for recordkeeping, participant management, and co‑fiduciary support. The firm’s principal holds the CFP® credential, is licensed to place insurance products through third‑party platforms (including access to DPL’s commission‑free annuity offerings with disclosed revenue‑based compensation only when a client elects those services), and the firm conducts vendor due diligence that explicitly addresses artificial intelligence and machine‑learning risks in service providers.

Client services

Financial planning Portfolio management Selection of other advisers Retirement plan consulting

Expertise

Annuities General estate planning guidance Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Possible flat fees for financial planning services in unique situations, specifics negotiated separately

Project-based

Possible hourly financial planning fees in unique situations, specifics negotiated separately

Other

Minimum fee: Minimum annual fee of $1,000 for individual clients and $1,500 for family households Fee-only: Advisory fees primarily based on asset size and complexity; financial planning fees generally included in advisory fee, except in unique cases with separate flat or hourly fees

Main office location

Watershed Wealth

1223 S State Ave, Suite B

Alpena MI 49707, United States

Number of offices

1

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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