Waterloo Capital logo

Waterloo Capital

Updated today

Client assets under management

$2,035,011,934

Clients

2,609

35% high-net worth

Advisors

48

of 64 employees

Firm type

Multi Team

Clients per advisor

54

Typical

Average account size

$779,997

About

Waterloo Capital is an SEC‑registered investment adviser that provides portfolio management, financial planning, and related wealth services primarily to accomplished entrepreneurs, individuals, and high‑net‑worth clients. It delivers those services both directly and through a network of independent investment adviser representatives that market under their own trade names and logos, and offers discretionary and non‑discretionary management, sub‑adviser access, written financial plans, educational seminars, and private investment referrals.

The firm’s investment approach emphasizes fundamental analysis and a long‑term, buy‑and‑hold orientation tailored to each client’s goals and risk tolerance, with periodic rebalancing and at least annual formal reviews. Waterloo Capital implements strategies through a mix of direct management, model portfolios, and third‑party sub‑advisers (including an affiliated sub‑adviser), documenting client restrictions and using institutional platforms for trade execution and reporting.

Waterloo Capital’s brochure discloses several features that are less common among multi‑team peers: some advisory personnel also act as registered representatives and may receive transaction‑based commissions, the firm operates as an insurance agency with licensed agents who may recommend commissionable insurance products, and IAR‑level marketing (including the use of testimonials) may appear in advertising. The firm also discloses a typical $1 million account minimum, a limited wrap program offered to an affiliate’s clients, and roughly $2.1 billion in AUM, factors that clients should weigh alongside the firm’s disclosed conflicts and oversight practices.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning fees negotiated; educational seminars fees range from $1,000 to $50,000 per seminar

Commissions

Advisory professionals may receive commission-based compensation for sale of securities and insurance products

Project-based

Up to $250 per hour for additional services such as financial plan implementation and mortgage analysis

Other

Account minimum: $1,000,000 Fee-only: Maximum 2.0% annually, negotiable; sub-adviser fees additional and non-negotiable

Main office location

Waterloo Capital

2801 Via Fortuna, Suite 250

Austin TX 78746, United States

Number of offices

12

Most active in

Arizona · Arkansas · California · Colorado · Connecticut · Florida · Georgia · Idaho · Illinois · Indiana · Kansas · Kentucky · Louisiana · Michigan · Minnesota · Missouri · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Oklahoma · South Carolina · Tennessee · Texas · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stuart H

Series 66

Austin, TX

Waterloo Capital

Stuart Huckin is a financial advisor at Waterloo Capital with 14 years of industry experience. He holds a Series 66 designation and has previously worked at SWH Investments LLC, Truist Investment Services, BB&T Securities, and USCA-affiliated firms. Outside of his advisory role, he is a passive investor in oil and gas minerals and private wine storage ventures. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals, employing a long-term, fundamental analysis-based investment approach with discretionary and non-discretionary portfolio management and access to third-party sub-advisers.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Lori M

Series 63, Series 65

Austin, TX

Waterloo Capital

Lori Morris is a financial advisor with Waterloo Capital in Austin, TX, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. Her prior roles include positions at Calton & Associates, Inc. and Raymond James & Associates, Inc. She is a partner in HMI, LLC, a private equity investment entity, where she handles annual tax filings. Waterloo Capital offers investment advisory and financial planning services primarily to accomplished entrepreneurs and high-net-worth individuals, emphasizing long-term, buy-and-hold portfolio construction with periodic rebalancing and access to third-party sub-advisers.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Logan M

CFA®, Series 63

Austin, TX

Waterloo Capital

Logan Moulton is a CFA® charterholder and Series 63 licensee with seven years of experience, currently serving as a portfolio manager at Waterloo Capital. He has held roles at Intelligent Wealth Solutions LLC and other financial firms since 2019. Moulton manages customized investment portfolios for certain clients outside of model portfolios. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals. The firm emphasizes fundamental analysis and long-term, buy-and-hold portfolio management, offering both direct management and access to third-party sub-advisers.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Michael Y

Series 66

Rogers, AR

Waterloo Capital

Michael Yawn is a financial advisor at Waterloo Capital with eight years of industry experience. He holds a Series 66 designation and has previously worked at Equitable Advisors, LLC and Arvest Wealth Management. Waterloo Capital provides investment advisory and financial planning services primarily to accomplished entrepreneurs and high-net-worth individuals, focusing on long-term, buy-and-hold portfolio construction and offering both direct management and access to third-party sub-advisers.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Andrew J

Series 66

Austin, TX

Waterloo Capital

Andrew Johnsen is a financial advisor with Waterloo Capital in Dallas, TX, holding a Series 66 designation and 11 years of industry experience. He previously worked at Merrill Lynch from 2014 to 2020 and Titleist Asset Management from 2020 to 2023. Outside of his advisory role, Johnsen serves as a limited partner and advisory board member for a training facility and is involved in consulting and exotic car rentals through separate business ventures. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals, focusing on long-term, buy-and-hold portfolio management with periodic rebalancing and access to third-party sub-advisers tailored to client objectives.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jonathan L

Series 65

Rogers, AR

Waterloo Capital

Jonathan Liles is a financial advisor with Waterloo Capital in Rogers, Arkansas. He holds a Series 65 designation and began his advisory career in 2024. Prior to joining Waterloo Capital, he worked in various roles including at Chipotle and Grand Targhee Resort. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals, focusing on long-term, buy-and-hold portfolio management combined with fundamental analysis and tailored allocations.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Donald S

Series 65

Austin, TX

Waterloo Capital

Donald Simoneaux is a financial advisor at Waterloo Capital in Austin, TX, holding a Series 65 designation with 10 years of industry experience. He has been with Waterloo Capital since 2013. Outside of his advisory role, he serves as the treasurer on the board of directors for Highland Montessori School, a nonprofit preschool. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals, focusing on long-term, fundamental analysis-driven portfolio management and tailored client solutions.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jordan M

Series 65

Austin, TX

Waterloo Capital

Jordan Mehal is a financial advisor at Waterloo Capital in Austin, TX, holding a Series 65 designation with over a decade of experience. His prior roles include positions at Standish Management and International Capital Management Corp, as well as an academic role at the University of Arkansas at Monticello. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals, focusing on long-term, fundamental analysis-driven portfolio management with both direct and sub-advised account options.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

George A

Series 63, Series 65

Austin, TX

Waterloo Capital

George Abiassi is an investment advisor representative at Waterloo Capital with two years of industry experience. He holds Series 63 and Series 65 licenses and has been involved with Waterloo Capital since 2024. Abiassi is also a principal at Market Street Capital, where he provides consulting services, and a partner at Market Street Health Partners I LLC, an independent sponsor focused on the acquisition of diagnostic laboratories. Waterloo Capital provides investment advisory and financial planning services primarily to accomplished entrepreneurs and high-net-worth individuals. The firm emphasizes fundamental analysis and long-term, buy-and-hold portfolio construction, offering both direct management and access to third-party sub-advisers tailored to client objectives.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Bennett W

CFA®, Series 66

Austin, TX

Waterloo Capital

Bennett Woodward is a CFA® charterholder with 21 years of industry experience. He is affiliated with Waterloo Capital and Intelligent Wealth Solutions, where he has held advisory roles since 2016 and 2019, respectively. His prior experience includes six years at Black Diamond Investment Partners LLC. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals. The firm emphasizes long-term, fundamental analysis-based portfolio management, offering both direct management and access to third-party sub-advisers, including an affiliated registered adviser.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Mark M

Series 63, Series 65

Austin, TX

Waterloo Capital

Mark Mcadams is a financial advisor with Waterloo Capital in Austin, TX, holding Series 63 and Series 65 credentials and 23 years of industry experience. Prior to joining Waterloo Capital in 2023, he was involved with Ironclad Strategies LLC since 2018 and previously worked at Erben Associates, LLC and M HOLDINGS SECURITIES, Inc. He is also a managing member and 50% owner of Ironclad Strategies Consulting, LLC, providing fractional CFO and business consulting services. Waterloo Capital offers investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals. The firm’s approach emphasizes fundamental analysis and long-term, buy-and-hold portfolio management, with options for direct management or placement on sub-adviser platforms tailored to client objectives and risk tolerances.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Megan G

Series 65

Austin, TX

Waterloo Capital

Megan Gegen is a financial advisor at Waterloo Capital with a Series 65 credential and three years of industry experience. Her prior roles include positions at Muse Consultants, Apollonia Management Group, and the Texas Rangers Baseball Club. Waterloo Capital provides investment advisory and financial planning services primarily to accomplished entrepreneurs and high-net-worth individuals, focusing on long-term, buy-and-hold portfolio management combined with fundamental analysis and tailored allocations. The firm offers both direct management and access to third-party sub-advisers, conducting regular client reviews and portfolio rebalancing.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kasey C

Series 66

Rogers, AR

Waterloo Capital

Kasey Cooper is a financial advisor at Waterloo Capital with six years of industry experience. He holds a Series 66 designation and has worked previously at Equitable Advisors LLC and Arvest Wealth Management. Outside of advisory work, Cooper is involved with GIVE ME A SECOND LLC. Waterloo Capital provides investment advisory and financial planning services primarily to entrepreneurs and high-net-worth individuals. The firm focuses on long-term, fundamental analysis-driven portfolio management and offers both direct management and sub-adviser platforms tailored to client objectives.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Grace H

Series 65

Austin, TX

Waterloo Capital

Grace Hill is a financial advisor at Waterloo Capital in Austin, TX, holding a Series 65 designation with one year of industry experience. Prior to joining Waterloo Capital, she worked at The Monument Group and has co-owned a pool cleaning business. She is also a board member of the Psalm 89:1 Ministries Women’s Ministry. Waterloo Capital provides investment advisory and financial planning services primarily to accomplished entrepreneurs and high-net-worth individuals, offering discretionary and non-discretionary portfolio management along with access to third-party sub-advisers. The firm emphasizes long-term, buy-and-hold portfolio construction with periodic rebalancing and tailors allocations to client objectives and risk tolerances.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
user avatar

Montgomery F

Series 65

Austin, TX

Waterloo Capital

Montgomery Fortenbaugh is a financial advisor at Waterloo Capital with a Series 65 designation and two years of industry experience. His prior roles include positions at Portage Partners and Apogem Capital, as well as work at the University of Richmond. Waterloo Capital provides investment advisory and financial planning services primarily to accomplished entrepreneurs and high-net-worth individuals. The firm’s investment approach emphasizes fundamental analysis, long-term buy-and-hold portfolio construction, and tailored allocations using both direct management and sub-adviser platforms.

Options & derivatives strategies Concentrated stock management Tax strategies for small businesses Business exit / sale strategy Founder/Business Owner Executive
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")