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Watercolor Financial

Updated today

Client assets under management

$234,750,441

Clients

152

54% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

51

Typical

Average account size

$1,544,411

About

Watercolor Financial provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, families, high-net-worth clients, trusts, estates and businesses. The firm manages assets on a discretionary basis and reports $234.8 million in AUM across a three-advisor team serving roughly 152 client households.

The firm follows a strategic asset-allocation approach using diversified mutual funds and ETFs, with the option to include individual stocks and bonds where appropriate, and applies modern portfolio theory alongside fundamental and cyclical analysis. Portfolios are monitored and rebalanced regularly, can incorporate ESG/SIS preferences when requested, and the firm uses Fidelity custody and Orion reporting while also leveraging Pontera to implement strategies for accounts not held at its recommended custodian (for example 401(k)s, 403(b)s, 529s and variable annuities).

Noteworthy features include the firm’s disclosure that it uses endorsements and client testimonials in its advertising, a practice that is uncommon among its supported-firm peers. Watercolor Financial also generally provides financial planning at no additional charge to clients who engage its investment management services and operates with a relatively large AUM for a three-advisor firm, while offering ERISA 3(38) services for retirement-plan sponsors.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Social Security optimization Charitable giving tax strategies Roth conversion strategy Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Executive

Fee options

Percentage

$0 - $999,999: 1.5% $1,000,000 - $1,999,999: 1.15% $2,000,000 - $3,999,999: 0.90% $4,000,000 - $5,999,999: 0.80% $6,000,000 - $7,999,999: 0.70% $8,000,000 - $9,999,999: 0.60% $10,000,000+: Negotiable

Other

Account minimum: $1,000,000

Main office location

Watercolor Financial

9600 Great Hills Trail, Suite 150 W

Austin TX 78759, United States

Number of offices

1

Most active in

Nebraska · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Megan P

Series 63, Series 65, Series 66

Austin, TX

Watercolor Financial

Megan Poore is a financial advisor with Watercolor Financial in Austin, TX, holding Series 63, 65, and 66 licenses and 23 years of industry experience. She previously worked at Northwest Asset Management and Lucien, Stirling & Gray Advisory Group, Inc. Poore serves as a congregational treasurer for Covenant Presbyterian Church and is a board member at a nonprofit organization, HopeAustin, where she engages with donors. Watercolor Financial provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, families, high-net-worth clients, trusts, and businesses. The firm manages approximately $185 million across about 142 client relationships using a strategic asset allocation framework and employs fundamental and cyclical analysis to monitor and rebalance portfolios.

Social Security optimization Charitable giving tax strategies Roth conversion strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Cathryn G

Series 63, Series 65

Austin, TX

Watercolor Financial

Cathryn Grange is a financial advisor at Watercolor Financial in Austin, TX, with 30 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Northwest Asset Management and Lucien, Stirling & Gray Financial Corporation. Watercolor Financial provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, families, high-net-worth clients, trusts, and businesses. The firm manages approximately $184.8 million across about 142 clients, using a strategic asset allocation framework with diversified mutual funds and ETFs, and offers ERISA 3(38) investment manager services for employer plans.

Social Security optimization Charitable giving tax strategies Roth conversion strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
user avatar

Hal D

CFP®, Series 66

Austin, TX

Watercolor Financial

Hal Dobbs is a CFP® professional with over 21 years of experience in financial advising. He has worked at Watercolor Financial since 2023 and previously spent three years at Northwest Asset Management and sixteen years at Lucien, Stirling & Gray Advisory Group, Inc. in various roles. Watercolor Financial provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, families, high-net-worth clients, trusts, and businesses. The firm manages approximately $184.8 million across about 142 client relationships, employing a strategic asset allocation framework with diversified mutual funds and ETFs, and offers ERISA 3(38) investment manager services for employer plans.

Social Security optimization Charitable giving tax strategies Roth conversion strategy Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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