Watch Guard Capital LLC logo

Watch Guard Capital LLC

Updated today

Client assets under management

$70,347,824

Clients

141

13% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

71

High

Average account size

$498,921

About

Watch Guard Capital primarily serves individual and high‑net‑worth clients, offering ongoing portfolio management and financial planning. Services include asset allocation, investment selection, portfolio monitoring, and option income and hedging strategies, and the firm also conducts no‑cost educational seminars on retirement, investing, national debt awareness, and fraud reporting.

The firm’s investment process is built around client Investment Policy Statements and model portfolios, with most accounts managed on a discretionary basis and reviewed at least quarterly. Watch Guard combines charting, technical, quantitative, and cyclical analysis with a mix of long‑ and short‑term trading, and implements options and margin strategies (including covered calls and cash/margin‑secured puts) as part of its income and hedging toolkit.

Compared with many peers, Watch Guard explicitly uses borrowed leverage and derivatives in client accounts and emphasizes covered‑call writing as a portfolio construction tool, which can introduce different opportunity and leverage risks than firms that avoid these techniques. The firm manages client assets internally, does not accept transaction‑based compensation, and discloses policies for personal trading and conflicts of interest while providing open educational programming to clients and the public.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Options & derivatives strategies Active portfolio management

Fee options

Fixed

Financial planning fixed fee up to $4,000, negotiable

Percentage

1% annually, billed monthly at approximately 0.083% per month

Project-based

Up to $200 per hour for financial planning services, negotiable

Other

Fee-only: Financial planning fixed fee up to $4,000 or hourly rate up to $200, both negotiable

Most active in

Arizona · California · Ohio · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephen P

CFP®, Series 63, Series 66

Scottsdale, AZ

Watch Guard Capital LLC

Stephen Paluga is a CFP® with 15 years of industry experience and is currently a principal at Watch Guard Capital LLC in Scottsdale, AZ. He previously worked at Schwab Private Client Investment Advisory and has served in the Arizona Air National Guard since 2002, holding the rank of Major. His military service involves both enlisted and officer roles. Watch Guard Capital primarily serves individual and high-net-worth clients, providing portfolio management and financial planning with a focus on options and leverage strategies. The firm uses a combination of technical and quantitative analysis, managing most accounts on a discretionary basis with regular reviews.

Options & derivatives strategies Active portfolio management
user avatar

Robert S

Series 66

Copley, OH

Watch Guard Capital LLC

Robert Stark is a financial advisor at Watch Guard Capital LLC with 13 years of industry experience. He holds the Series 66 designation and has worked at several firms including Allworth Financial and AW Securities. Stark previously spent five years at James Phillips PA DBA Phillips Financial Advisor and has had multiple tenures at Watch Guard Capital. Watch Guard Capital primarily serves individual and high-net-worth clients, offering portfolio management and financial planning with an investment approach that incorporates technical, quantitative, and cyclical analysis alongside options and margin strategies. The firm emphasizes client Investment Policy Statements, discretionary account management, and provides educational seminars on topics such as retirement and fraud reporting.

Options & derivatives strategies Active portfolio management
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")