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Wang Financial, LLC

Updated today

Client assets under management

$64,597,649

Clients

44

70% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

22

Low

Average account size

$1,468,128

About

Wang Financial serves individuals (including high‑net‑worth clients), corporations, business entities, retirement plan participants, and private foundations with comprehensive financial planning and investment supervisory services. The firm provides portfolio management on both discretionary and non‑discretionary bases and delivers tailored non‑securities advice such as estate and business succession planning while coordinating implementation with clients’ attorneys, CPAs, and insurance agents.

The firm’s investment approach is grounded in Modern Portfolio Theory and emphasizes strategic asset allocation, broad diversification across mutual funds, ETFs, individual equities and bonds, and a buy‑and‑hold orientation rather than market timing. Portfolios are monitored at least quarterly; as disclosed in the brochure the adviser manages roughly $70 million in client assets (about $55.3M discretionary and $14.8M non‑discretionary) and uses third‑party technology and custody platforms, including Envestnet Tamarac for portfolio management and Schwab for custody and execution.

Distinctive features include a small, CFP‑credentialed advisory team managing a modest client roster (44 clients), which corresponds to a relatively high asset‑per‑client relationship and a hands‑on service model. The firm’s principals include a CFP who also holds a law degree, they assist clients with tax documentation and coordination with CPAs, provide written explanations for rollover recommendations to address conflicts of interest, do not participate in wrap fee programs, and leave proxy‑voting decisions to clients rather than voting proxies on their behalf.

Client services

Financial planning Portfolio management
Hourly-rate tax/estate planning advice & fiduciary advisory svcs

Expertise

Business succession planning Real estate investing

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Fixed fees quoted and charged on an individual basis depending on scope of engagement

Project-based

$75.00 - $400.00 per hour, billed in six-minute increments, non-negotiable

Other

Fee-only: $75.00 - $400.00 per hour, billed in six-minute increments, non-negotiable

Main office location

Wang Financial, LLC

1114 State Street, Suite 300

Santa Barbara CA 93101, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Helen P

CFP®

Santa Barbara, CA

Wang Financial, LLC

Helen Perez is a CFP® professional with seven years of experience in financial advising. She has been associated with Bergquist Wang, LLC since 2013 and previously worked at the Parent's Institute for Quality Education. Helen is based in Santa Barbara, CA. Wang Financial, LLC serves individual clients, corporations, business entities, and private foundations by providing comprehensive financial planning and investment supervisory services. The firm employs a strategic asset allocation approach based on Modern Portfolio Theory and manages diversified portfolios using various investment vehicles, with a focus on discretionary management and regular portfolio monitoring.

Business succession planning Real estate investing Founder/Business Owner Retired
user avatar

Jonathan W

CFP®

Santa Barbara, CA

Wang Financial, LLC

Jonathan Wang is a CFP® professional with 12 years of experience in financial advising. He has worked at Bergquist Wang, LLC for nine years before joining Wang Financial, LLC, where he is currently an advisor. Outside of his advisory role, he is associated with Fraud Hotline, LLC, an online report service, though he holds no operational duties there. Wang Financial serves individual clients, including high-net-worth households, as well as corporations and private foundations, providing comprehensive financial planning and investment supervisory services. The firm emphasizes strategic asset allocation based on Modern Portfolio Theory, managing diversified portfolios primarily on a discretionary basis with regular quarterly reviews.

Business succession planning Real estate investing Founder/Business Owner Retired
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