Walter J. Reyna, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$74,760,000
Total clients
313
8% high-net worth
Total advisors
3
of 4 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
104
Average account size
$238,850
About
Walter J. Reyna, Inc. provides discretionary and non-discretionary investment management, modular financial planning, and pension consulting to individuals, high‑net‑worth clients, trusts, and retirement plans. The firm manages roughly $74.8 million across several hundred accounts and delivers ongoing portfolio monitoring, reports, and advisory services billed on a percentage‑of‑AUM or hourly basis for consulting work.
The firm’s investment process is fundamentally driven and risk‑focused, employing a tactical, seasonal approach that shifts between heavier equity exposure and heavier fixed‑income exposure roughly five to seven months of the year. Portfolios primarily use exchange‑traded funds for cost efficiency, with mutual funds and individual securities used when warranted, and Reyna provides both ongoing rebalancing and the option to operate under discretionary authority.
What is distinctive is the firm’s combination of roles: its investment adviser representatives are also registered representatives of a broker‑dealer (JW Cole Financial) and hold insurance licenses, and they may receive commissions, 12b‑1 fees, and insurance compensation that can offset advisory fees. The brochure discloses these dual registrations, the potential conflicts of interest they create, and the firm’s compliance procedures (including a Code of Ethics and trade‑preclearance) to monitor personal trading and disclosures, a configuration that is less common among similar supported firms.
Client services
Expertise
Fee options
$0 - $149,999: 2.00% $150,000 - $499,999: 1.70% $500,000 - $999,999: 1.50% $1,000,000 - $2,499,999: 1.20% $2,500,000 - $4,999,999: 0.85% $5,000,000 - $9,999,999: 0.55% $10,000,000+: 0.50%
$250 per hour for pension consulting and financial planning/consulting services.
Account minimum: $100,000
Main office location
Walter J. Reyna, Inc.
5315 N. Mccoll
Mcallen TX 78504, United States
Number of offices
1
Most active in
North Carolina · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")