Waller Financial Coaching
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$90,868,880
This total excludes 1 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
67
85% high-net worth
Total advisors
1
of 2 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
67
Average account size
$1,356,252
About
Waller Financial Coaching serves individual clients, including high‑net‑worth households, and provides discretionary investment management alongside comprehensive financial planning covering retirement, tax planning, insurance reviews, estate planning facilitation, business planning, and cash‑flow analysis. The firm also offers tax preparation to ongoing planning clients through a third‑party tax provider and delivers written or electronic financial plans with ongoing monitoring.
The firm develops written investment policies with clients and implements portfolios using mutual funds, ETFs, and select individual securities, combining fundamental analysis, top‑down macro assessment, and passive index‑based allocations. It commonly uses sub‑advisors and platform models and manages accounts on a discretionary basis through custodial platforms such as Fidelity/Focus Partners and Betterment Institutional, with periodic reviews and annual asset‑allocation reassessments.
Notable for a single‑advisor, supported firm managing about $90.9 million, Waller Financial explicitly accepts corporate and pension/profit‑sharing clients and coordinates with outside managers and institutional platforms, indicating capacity to work with institutional‑type accounts in addition to individual households. The firm has also adopted operational practices that are less typical for peers of its size — it records client and prospect conversations for quality purposes, has integrated AI tools into clerical and administrative workflows, partners with a law firm to facilitate basic estate documents, and uses third‑party tax and sub‑advisor relationships for specialized services.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
General retirement planning
Cash flow / budgeting
College savings (529s, UTMA, etc.)
Business ownership considerations
General estate planning guidance
Occupation focus
Founder/Business Owner
Demographic focus
Young Professionals
Fee options
Less than $1,000,000 - $1,000,000: 1.50% annually $1,000,000 - $3,000,000: 1.25% annually $3,000,000 - $5,000,000: 1.10% annually Greater than $5,000,000+: Negotiable
Minimum fee: $10,000 per year minimum fee Fee-only: Fixed fees ranging from $10,000 to $150,000 per year for financial planning services
Main office location
Waller Financial Coaching
55 Independence Circle, Suite 108
Chico CA 95973, United States
Number of offices
2
Most active in
Waller Financial Coaching has reported serving >5 clients in these states in the last 12 months.
California · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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