Wall Capital Group, Inc. logo

Wall Capital Group, Inc.

Updated today

Client assets under management

$142,269,841

Clients

794

4% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

265

Very High

Average account size

$179,181

About

Wall Capital Group primarily serves individual investors—including high‑net‑worth clients—and provides advisory services for retirement accounts and select institutional plans. The firm offers discretionary investment management, personal financial planning, and non‑discretionary institutional consulting, and it also manages retirement plan participant accounts through third‑party platforms.

Its investment approach emphasizes strategic asset allocation implemented mainly with mutual funds and ETFs, combined with tactical tilts driven by macroeconomic, valuation, and momentum considerations; inverse and leveraged products are generally not used and portfolios are rebalanced when allocations move beyond established bands. Research from third‑party providers and integration with custodial trading and reporting support ongoing monitoring and manager evaluation.

Notably, the firm maintains an unusually high client‑to‑advisor load—more than 200 clients per advisor—so it relies on custodial platforms, referral arrangements, and technology to scale service delivery. The firm also discloses participation in external referral programs and participant‑management platforms and its advisors are licensed to recommend insurance products in certain states, all of which are identified in its brochure.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

General retirement planning Wealth management Active portfolio management

Fee options

Fixed

Flat fee for institutional consulting services; financial planning fees up to $2,500 annually, negotiable

Percentage

$0.01 - $500,000: 0.90% $500,001 - $1,000,000: 0.80% $1,000,001 - $2,000,000: 0.70% $2,000,001+: 0.60% $0 - $25,000,000: 0.10% $25,000,001 - $50,000,000: 0.05% $50,000,001+: 0.01% $0+: 0.25%

Other

Account minimum: $50,000 Minimum fee: $5,000 annually minimum for institutional consulting services Fee-only: Flat fee for institutional consulting services (minimum $5,000 annually); financial planning fees up to $2,500 annually, negotiable

Main office location

Wall Capital Group, Inc.

2550 W. Union Hills Drive, Suite 350

Phoenix AZ 85027, United States

Number of offices

1

Most active in

Arizona · Illinois

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James S

Series 65

Phoenix, AZ

Wall Capital Group, Inc.

James Stocker is a Series 65–licensed advisor at Wall Capital Group, Inc. in Phoenix, AZ, with experience beginning in 2025. Prior to joining Wall Capital Group, he worked at USAA for six years and spent six years at Grand Canyon University. Wall Capital Group serves primarily individual clients, including high-net-worth individuals and their retirement accounts, offering discretionary investment supervisory management, personal financial planning, and non-discretionary institutional consulting. The firm uses strategic asset-mix targets with tactical adjustments based on economic and market factors, managing accounts on a discretionary basis with continuous monitoring and quarterly reviews.

General retirement planning Wealth management Active portfolio management
user avatar

David W

CFP®, Series 63

Phoenix, AZ

Wall Capital Group, Inc.

David Wall is a CFP® with 27 years of experience in financial advisory services. He has been with Wall Capital Group, Inc. since 1990, contributing over three decades to the firm’s operations. The firm primarily serves individual clients, including high-net-worth individuals and their retirement accounts, offering discretionary investment supervisory management, personal financial planning, and non-discretionary institutional consulting. Wall Capital Group manages portfolios using strategic asset-mix targets and tactical adjustments based on macroeconomic factors, with client assets held at custodians such as Charles Schwab.

General retirement planning Wealth management Active portfolio management
user avatar

Alisha S

Series 65

Phoenix, AZ

Wall Capital Group, Inc.

Alisha Stocker is a financial advisor at Wall Capital Group, Inc. in Phoenix, AZ, holding a Series 65 designation with four years of industry experience. Prior to joining Wall Capital Group in 2018, she worked in education at Grand Canyon University from 2016 to 2018. Wall Capital Group primarily serves individual clients, including high-net-worth individuals and their retirement accounts, offering discretionary investment supervisory management, personal financial planning, and non-discretionary institutional consulting. The firm uses a strategic asset-mix approach with tactical adjustments based on economic conditions and manages accounts with continuous monitoring and regular reviews.

General retirement planning Wealth management Active portfolio management
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