Walen Financial Group, LLC

Walen Financial Group serves individual investors, retirement plans, trusts, estates, charitable organizations, and businesses, offering financial coaching and securities-related advice as well as non-securities planning help such as cash‑flow and mortgage planning. The firm performs portfolio analyses and makes recommendations but refers management of client assets to a third‑party registered investment adviser.

Walen does not provide direct portfolio management or custody; it acts as a co‑advisor and maintains the client relationship while Matson Money implements asset allocation models that rely on Modern Portfolio Theory, diversified mutual‑fund allocations, and periodic rebalancing. The firm supports Matson Money’s programs, which may include use of commingled funds and, in some portfolios, variable‑rate annuities and life insurance contracts.

Notable differences from many peers include that Walen generally does not charge or withdraw percentage‑of‑AUM fees directly and does not exercise investment discretion or custody client assets; instead it receives co‑advisor/referral compensation from Matson Money. The brochure discloses an ownership and operational relationship with the third‑party manager and reduced‑fee arrangements for associates and family members, which the firm identifies and addresses in its disclosures.