Wake Wealth Management Co.

Wake Wealth Management Co. provides financial planning and investment advisory services primarily to individual clients, as well as trusts, estates and charitable organizations. Services described in the brochure emphasize written financial plans (a detailed 13‑section format), one‑time or hourly planning, fixed‑fee plans and ongoing quarterly retainer planning, and the firm reports managing roughly $8.5 million in client assets across about 41 clients.

The firm’s approach is planning‑centric and uses a range of analytical methods — including fundamental, technical, charting, cyclical analysis and modern portfolio theory — and employs both strategic and tactical allocation tools when advising. Wake Wealth does not accept investment discretion over client accounts, holds client assets at recommended custodians without taking custody, and leaves trade execution and proxy voting authority with the client.

Notable features relative to many peers include the firm’s primarily non‑discretionary operating model and a relatively small asset base and client roster that align its business toward fee‑for‑service planning rather than large discretionary wealth management. The brochure also discloses that firm principals act in other industry roles (registered representative and insurance agent) and may receive commission compensation for product sales, a potential conflict of interest that the firm documents and informs clients about.