W&S Advisory Services, LLC logo

W&S Advisory Services, LLC

Updated today

Client assets under management

$5,292,397

Clients

6,689

0% high-net worth

Advisors

9

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

743

Very High

Average account size

$791

About

W&S Advisory Services, LLC serves parents and other custodians through a digital-first UGMA wrap-fee program delivered via Fabric’s platform, and also offers standalone comprehensive financial planning through agents of Western & Southern Life. The UGMA program is structured for custodial accounts with the parent/custodian as the client and the named minor as beneficiary, while financial planning covers investment, retirement, insurance, and education funding.

Clients select one of five model portfolios through an online questionnaire and W&S, with Fort Washington Investment Advisors acting as sub‑adviser, implements non‑discretionary, automated model allocations composed of affiliated and third‑party mutual funds and ETFs vetted by FWIA’s due diligence committee. The firm notes it does not rely on artificial intelligence or robo‑advice for model management and provides advance notice with an opportunity for clients to change portfolios when models are updated.

Noteworthy aspects include its placement within the Western & Southern Financial Group family and explicit affiliations with broker‑dealers and other registered investment advisers (including Fort Washington), its use of a fintech solicitor (Fabric) with custody and funding facilitated through Apex and Dwolla, and its wrap‑fee UGMA structure that uses fixed fees rather than percentage‑of‑AUM billing. The combination of a relatively large client count alongside modest assets under management and a platform-driven custody/onboarding model distinguishes it from many advisory teams that rely primarily on AUM-based fees and traditional advisor-led onboarding.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting

Demographic focus

Parents Young Families

Fee options

Fixed

Financial Planning Services initial fee of $1,500

Subscriptions

UGMA Wrap Fee Program: $3.00 per month for a single Account, $5.00 per month for multiple Accounts

Other

Fee-only: Financial Planning Services: $1,500 initial flat fee, $500 subsequent annual fee

Main office location

W&S Advisory Services, LLC

303 Broadway, Suite 1100

Cincinnati OH 45202, United States

Number of offices

8

Most active in

Alabama · Arizona · California · Florida · Georgia · Illinois · Indiana · Louisiana · Maine · Michigan · Mississippi · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Daniel C

Series 63, Series 65

Wilmington, NC

W&S Advisory Services, LLC

Daniel Cubbison is a financial advisor at W&S Advisory Services, LLC in Wilmington, NC, holding Series 63 and Series 65 licenses with four years of industry experience. His prior work includes roles at W&S Brokerage Services and Western & Southern Life. He was also involved with the Boy Scouts of America for one year. W&S Advisory Services, LLC provides non-discretionary investment management for UGMA accounts through the Fabric by Gerber Life digital platform, offering custodians a choice of model portfolios managed by an affiliated sub-adviser. The firm operates as a subsidiary of Western & Southern Financial Group and is notable for its UGMA-focused wrap fee program and fixed fee arrangements.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
user avatar

Tyler M

Series 63, Series 65

Mishawaka, IN

W&S Advisory Services, LLC

Tyler Mccullough is a financial advisor at W&S Advisory Services, LLC with four years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Western and Southern Life and W&S Brokerage. Outside of his advisory role, he is a partner in Plastics Reimagined LLC, an entity created to hold a pending patent unrelated to securities. W&S Advisory Services, LLC provides non-discretionary investment management for UGMA accounts through the Fabric by Gerber Life digital platform and offers standalone financial planning via its insurance affiliates. The firm uses model portfolios managed by Fort Washington Investment Advisors and operates as a wholly owned subsidiary of Western & Southern Financial Group.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
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Patrick D

Series 63, Series 65

Willoughby, OH

W&S Advisory Services, LLC

Patrick Dulzer is a financial advisor with W&S Brokerage Services, Inc., holding Series 63 and Series 65 credentials and possessing 16 years of industry experience. He has worked at Western and Southern Life since 2016 and has been with W&S Brokerage Services since 2010. Dulzer is also a full-time financial planner affiliated with Western Southern Life. W&S Brokerage Services, Inc. is dually registered as an SEC investment adviser and FINRA-member broker-dealer, offering a model-based, discretionary investment approach through its W&S Wealth Solutions wrap-fee asset allocation program. The firm serves individual clients, retirement and benefit plan accounts, and manages assets using a combination of proprietary and third-party funds with attention to tax sensitivity and portfolio rebalancing.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
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Aaron S

ChFC®, Series 63, Series 65

Heath, OH

W&S Advisory Services, LLC

Aaron Steffan is a ChFC® credentialed financial advisor with 21 years of experience. He has worked at W&S Brokerage Services since 2013 and has been with Western Southern Life since 2001, where he serves as a full-time sales manager. W&S Advisory Services, LLC offers non-discretionary investment management focused on UGMA accounts through the Fabric by Gerber Life digital platform, providing clients with model portfolios managed by an affiliated sub-adviser. The firm operates as a subsidiary of Western & Southern Financial Group and integrates investment management with insurance affiliate services.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
user avatar

Kyle G

Series 63, Series 65

Cincinnati, OH

W&S Advisory Services, LLC

Kyle Gleich is a financial advisor with W&S Brokerage Services, Inc. in New Albany, OH, holding Series 63 and Series 65 credentials and possessing 14 years of industry experience. He has been with W&S Brokerage Services since 2011 and also works as a full-time sales agent for Western Southern Life. Gleich serves as an alumni advisory board volunteer for St. Charles Preparatory School. W&S Brokerage Services, Inc. is an SEC-registered investment adviser and FINRA-member broker-dealer that offers a model-based, discretionary wrap-fee asset allocation program serving individual clients, retirement plans, and institutional accounts. The firm combines investment management with broker-dealer and insurance activities and uses both proprietary and third-party funds within its program.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
user avatar

Hussain A

ChFC®, Series 63

Lafayette, LA

W&S Advisory Services, LLC

Hussain Ali is a ChFC® credentialed financial advisor with 25 years of industry experience, currently affiliated with W&S Advisory Services, LLC. He has worked at Fort Washington since 2000. Outside of his advisory role, he serves as an executor of an estate and is a member of the Youngsville Chamber of Commerce. W&S Advisory Services, LLC specializes in non-discretionary investment management for UGMA accounts through the Fabric by Gerber Life digital platform, offering custodians a choice among model portfolios managed by Fort Washington Investment Advisors. The firm operates as a subsidiary of Western & Southern Financial Group and is noted for its fixed fee arrangements and digital-first approach to portfolio management.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
user avatar

James S

ChFC®, Series 63

Willoughby, OH

W&S Advisory Services, LLC

James Schleicher is a ChFC® credentialed financial advisor with 17 years of industry experience, currently with W&S Advisory Services, LLC. He has worked with Western Southern Life and W&S Brokerage Services since 2008. Outside of his advisory role, Schleicher is involved in leadership and motivational speaking through Team IBB, LLC, has published an online book titled "It Starts with a Plan," teaches leadership essentials at Lake Erie College, and volunteers with the Tommy Deroia Foundation, a nonprofit focused on addiction awareness. W&S Advisory Services, LLC provides non-discretionary investment management for UGMA accounts through the Fabric by Gerber Life digital platform and offers standalone financial planning services. The firm operates as a subsidiary of Western & Southern Financial Group and is noted for its wrap fee program focused on minor accounts, utilizing model portfolios managed by an affiliated sub-adviser.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
user avatar

James H

CFP®, ChFC®, Series 63

Cincinnati, OH

W&S Advisory Services, LLC

James Hynd is a CFP® and ChFC® with 18 years of industry experience, currently serving as the sole advisor at W&S Advisory Services, LLC. He has been affiliated with W&S Brokerage Service since 2007 and Western Southern Life since 2006. Outside of his financial advisory work, he engages in personal development speaking engagements. W&S Advisory Services, LLC provides non-discretionary investment management for UGMA accounts through the Fabric by Gerber Life digital platform, primarily serving custodians managing minor beneficiaries' assets. The firm employs model portfolios managed by an affiliated sub-adviser and operates as a wholly owned subsidiary of Western & Southern Financial Group.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
user avatar

Robert N

Series 63, Series 65

Cincinnati, OH

W&S Advisory Services, LLC

Robert Neff is a financial advisor at W&S Advisory Services, LLC with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Western Southern Life and W&S Brokerage Services since 2015. Outside of his financial advisory role, he is the author of the book "Retirement: What Could Go Wrong?" and creates content for the Backyard BBQ YouTube channel. W&S Advisory Services, LLC provides non-discretionary investment management for UGMA accounts through the Fabric by Gerber Life platform and offers standalone financial planning services. The firm uses model portfolios managed by an affiliated sub-adviser and is notable for its focus on custodial minor accounts within a larger financial group.

College savings (529s, UTMA, etc.) General retirement planning Income planning Cash flow / budgeting Parents Young Families
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