VOYA Financial Advisors, Inc.

Voya Financial Advisors, Inc. provides investment advisory, brokerage, financial planning, and retirement plan services to a broad mix of clients including individuals (both retail and high‑net‑worth), charitable organizations, corporations and plan sponsors. The firm supports adviser‑led programs (model and UMA wrap programs), third‑party money manager accounts, workplace education and plan‑sponsor consulting, and also offers brokerage transactions and commission‑based products through its broker‑dealer registration.

Investment guidance is delivered through a mix of model portfolios and manager‑driven sleeves—including Morningstar models, Voya Investment Management strategists, GPMM models, and unified managed account arrangements—with many programs structured as non‑discretionary or requiring client approval for each trade. The firm reports substantially more non‑discretionary assets than discretionary assets (about $2.74 billion non‑discretionary vs. $46.8 million discretionary as of Dec. 31, 2024) and maintains both discretionary offerings (e.g., UMA, Professional Management) and numerous non‑discretionary advice and IRA programs.

Compared with many large advisers, Voya combines an advisory platform with an active broker‑dealer distribution model and an extensive affiliate ecosystem—including Voya IM, Voya Retirement Insurance and Annuity Company, Voya Institutional Trust Company, and Voya Retirement Advisors—alongside custodial and clearing relationships with Pershing and BNY Mellon. The firm’s product‑shelf and platform economics (Product Partners, revenue sharing on clearing and cash‑sweep programs such as VIBD, and incentive structures for phone‑channel and RAD‑channel advisers) are notable operational features that can influence product availability, share‑class selection, and where client assets are held.