Voisard Asset Management Group logo

Voisard Asset Management Group

Updated today

Client assets under management

$547,043,422

Clients

446

36% high-net worth

Advisors

6

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

74

High

Average account size

$1,226,555

About

Voisard Asset Management Group provides investment management and financial planning to individuals (including high-net-worth clients), retirement plans and other institutional accounts. The firm offers discretionary and non-discretionary portfolio management, standalone or complimentary financial planning for larger accounts, and retirement-plan advisory services including participant education and ERISA disclosures.

The firm combines multiple analysis methods—fundamental, technical, quantitative and qualitative—and uses both long- and short-term strategies, with the ability to employ margin, short sales and options strategies (including covered calls and spreads) when appropriate. Accounts are reviewed regularly with written quarterly reporting, and the advisor may manage accounts directly or coordinate with third-party money managers as needed.

Compared with many peers, this mid-sized team (six advisors managing roughly $589 million) emphasizes a breadth of retirement-plan services (including 3(38) discretionary plan services and detailed rollover and distribution guidance) alongside access to more sophisticated trading tactics. The firm also notes a preference for custody at an institutional Schwab platform that provides operational support, and it generally does not aggregate client trades, treating each account’s circumstances and tax implications on an individualized basis.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies

Occupation focus

Retired Founder/Business Owner

Fee options

Fixed

Flat fees may be charged to retirement plan employers for agreed upon services

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.75% $2,000,001+: 0.60%

Project-based

Consultation rate determined on a case by case basis

Other

Account minimum: $250,000

Main office location

Voisard Asset Management Group

99 Monroe Ave, Nw,, Suite 504

Grand Rapids MI 49503, United States

Number of offices

2

Most active in

California · Florida · Illinois · Michigan · Ohio · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brandon B

CFP®

Grand Rapids, MI

Voisard Asset Management Group

Brandon Bauer is a CFP® professional with 10 years of experience in financial advising. He has worked at Voisard Asset Management Group since 2015 and holds a minor partnership and advisory role at Adventis CG. Voisard Asset Management Group provides investment management, financial planning, and consultation services to individuals, including high-net-worth clients, as well as employer-sponsored retirement plans and their participants. The firm employs a multi-method investment analysis and offers a range of strategies including short selling, margin transactions, and options, while providing individualized account management and ERISA plan fiduciary services.

Options & derivatives strategies Retired Founder/Business Owner
user avatar

Jordan K

CFP®, Series 65

Grand Rapids, MI

Voisard Asset Management Group

Jordan Katje is a CFP® and holds a Series 65 license with three years of industry experience. He is currently with Voisard Asset Management Group in Grand Rapids, MI. Prior to his advisory role, he was a full-time student for ten years. Voisard Asset Management Group provides investment management, financial planning, and consultation to individuals, including high-net-worth clients, as well as employer-sponsored retirement plans. The firm employs a multi-method investment approach that includes fundamental, technical, quantitative, and qualitative analysis, and offers both discretionary and non-discretionary portfolio management alongside plan-level fiduciary services.

Options & derivatives strategies Retired Founder/Business Owner
user avatar

Jordan B

CFP®, Series 65

Grand Rapids, MI

Voisard Asset Management Group

Jordan Buffum is a CFP® with 10 years of experience and is currently with Voisard Asset Management Group, where he has worked since 2015. He holds the Series 65 designation and is based in Grand Rapids, MI. Voisard Asset Management Group provides investment management, financial planning, and consultation services to individuals, including high-net-worth clients, as well as employer-sponsored retirement plans and their participants. The firm employs a multi-method investment analysis incorporating fundamental, technical, quantitative, and qualitative inputs, offering a range of strategies including short selling, margin transactions, and options, along with ERISA plan fiduciary services.

Options & derivatives strategies Retired Founder/Business Owner
user avatar

Daniel H

CFP®, CFA®

Grand Rapids, MI

Voisard Asset Management Group

Daniel Haines is a CFP® and CFA® with eight years of industry experience. He is currently with Voisard Asset Management Group, where he has worked since 2024. Prior to that, he was with Summitview Advisors, Zhang Financial LLC, and Greenleaf Trust. Voisard Asset Management Group provides investment management, financial planning, and consultation services to individuals, including high-net-worth clients, as well as employer-sponsored retirement plans. The firm employs a multi-method investment analysis incorporating fundamental, technical, quantitative, and qualitative inputs, and offers strategies including short sales, margin transactions, and options.

Options & derivatives strategies Retired Founder/Business Owner
user avatar

Michael M

CFP®, Series 65

Grand Rapids, MI

Voisard Asset Management Group

Michael Mac Gillivray is a financial advisor at Voisard Asset Management Group in Grand Rapids, MI, holding a Series 65 credential with one year of industry experience. His prior roles include positions at Calvin University, Cooper Davis Financial Group, and Strategies Wealth Advisors. Voisard Asset Management Group provides investment management, financial planning, and consultation services to individuals, including high-net-worth clients, as well as employer-sponsored retirement plans. The firm employs a multi-method investment analysis and offers a range of strategies, including short selling, margin, and options, with individualized account management and ERISA plan fiduciary services.

Options & derivatives strategies Retired Founder/Business Owner
user avatar

Douglas V

CFP®

Grand Rapids, MI

Voisard Asset Management Group

Douglas Voisard is a CFP® professional with 15 years of industry experience. He has been with Voisard Asset Management Group in Grand Rapids, MI since 2002. Voisard Asset Management Group provides investment management, financial planning, and consultation services to individuals, including high-net-worth clients, as well as employer-sponsored retirement plans. The firm employs a multi-method investment analysis incorporating fundamental, technical, quantitative, and qualitative inputs, and offers strategies such as short selling, margin, and options trading.

Options & derivatives strategies Retired Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")