Virtue Asset Management LLC

Virtue Asset Management serves individual and high‑net‑worth clients with discretionary portfolio management and complementary financial planning, retirement rollover guidance, and family‑office/business consulting. The firm manages roughly $211 million for about 97 clients through a small advisory team and generally requires a $1 million account minimum, which it may waive in its discretion.

Portfolios are custom‑built to client objectives and risk tolerance using quantitative optimization, computer‑based risk/return analysis, third‑party research and software, and periodic review. The firm may employ derivatives and option strategies — including covered call writing, long calls and puts, hedging, and monetization of concentrated stock positions — and can utilize margin or outside separate account managers in limited circumstances.

Compared with many peers of similar size, the firm has a formal succession agreement with Kovitz Investment Group Partners, LLC to address continuity of service in the event of loss of key personnel and operates multiple branch offices despite a small advisory team. The brochure also discloses a practice of recommending a specific custodian (Schwab) and participating in custodian investment programs that provide economic benefits to the firm and can limit available mutual fund share classes, a potential conflict the firm discloses.