Viking Wealth Management LLC

Viking Wealth Management LLC is a small independent advisory firm that serves individual investors and qualified plan participants, managing roughly $12.5 million across about 23 client accounts. The firm provides asset management through a sponsored wrap fee program and also offers financial planning and insurance-related services via its licensed insurance activities.

Investment strategies are tailored to each client and draw on fundamental and cyclical analysis across a range of instruments including individual equities and bonds, mutual funds, ETFs, closed‑end funds, REITs, options and SPACs, with clients able to impose investment restrictions. The firm offers both discretionary and non‑discretionary management but reports that a substantial portion of assets are managed on a non‑discretionary basis, so client approval is often obtained before executing trades.

Compared with peers, Viking’s role as a wrap fee program sponsor and its ongoing insurance brokerage activity are uncommon for a single‑advisor independent firm; the firm discloses receiving commission income from insurance sales and maintains procedures to mitigate related conflicts of interest. The advisory is also notable for its small, solo‑practitioner scale and a recent consent order with the Pennsylvania regulator addressing supervisory procedures for inverse and leveraged ETFs, a matter the firm disclosed and resolved.