Viable logo

Viable

Updated today

Client assets under management

$160,656,777

Clients

199

25% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

50

Typical

Average account size

$807,320

About

Viable provides financial planning, investment advisory, insurance consultancy and retirement plan advisory services to individuals, families, businesses, trusts and charitable organizations. The firm generally manages accounts on a discretionary basis and asks clients to execute a Limited Power of Attorney and an Investment Advisory Agreement, with a stated account minimum of $1,000,000 (waivable at the firm’s discretion).

The firm follows a goal‑based investment process with an emphasis on behavioral finance and asset allocation, using a top‑down macroeconomic approach that can introduce modest tactical tilts to target allocations. Portfolios are implemented primarily through Exchange Traded Funds for cost, liquidity and tax efficiency, although Viable will hold or recommend mutual funds, equities, bonds, individual securities or tax‑sensitive strategies in specific situations.

Viable’s brochure discloses that certain professionals are registered representatives of a FINRA‑member broker‑dealer and are separately licensed insurance agents, enabling the firm to offer brokerage and insurance products for which those professionals may receive commissions; the firm notes these relationships and describes disclosure and code‑of‑ethics measures to address the resulting conflicts. The firm also advises on a material amount of non‑managed assets in addition to its discretionary assets under management, indicating a mix of managed and advisory‑only client relationships.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement plans for business owners (SEP, solo 401k) Wealth management Tax-loss harvesting Cash flow / budgeting

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial planning fees generally range from $3,000 to $120,000 based on complexity; may be flat fee basis for financial planning services.

Commissions

Commissions received by certain professionals for insurance product sales and securities sales through Benefit Funding Services, LLC; commissions are separate from advisory fees.

Other

Account minimum: $1,000,000 Minimum fee: Minimum financial planning fee of $3,000

Main office location

Viable

Malvern PA, United States

Number of offices

2

Most active in

Florida · New Jersey · New York · Pennsylvania · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Paul S

CFP®, Series 63

Malvern, PA

Viable

Paul Savini is a CFP® with seven years of industry experience, currently serving as a financial advisor at Viable since 2022. His prior roles include positions at Barrister Wealth Management and Standard Chartered Bank. Viable provides financial planning, investment advisory, insurance consultancy, and retirement plan advisory services to individuals, families, businesses, trusts, and charitable organizations. The firm employs a goal-based, top-down macroeconomic approach with an emphasis on behavioral finance and asset allocation, primarily using exchange-traded funds and tactical adjustments based on economic outlooks.

Retirement plans for business owners (SEP, solo 401k) Wealth management Tax-loss harvesting Cash flow / budgeting Founder/Business Owner Retired
user avatar

Taylor K

CFP®, Series 66

Malvern, PA

Viable

Taylor Kishfy is a CFP® and holds a Series 66 license with five years of industry experience. He is currently with Viable Planning, LLC and previously worked at Bgs Capital Management and Cetera Investment Advisers LLC. Kishfy serves as a board member of the Franklin Lakes Chamber of Commerce. Viable provides financial planning, investment advisory, insurance consultancy, and retirement plan advisory services to individuals, families, businesses, trusts, and charitable organizations. The firm employs a goal-based, top-down macroeconomic approach focused on behavioral finance and asset allocation, primarily using ETFs with modest tactical adjustments.

Retirement plans for business owners (SEP, solo 401k) Wealth management Tax-loss harvesting Cash flow / budgeting Founder/Business Owner Retired
user avatar

Gregg G

CFP®, Series 63, Series 65

Malvern, PA

Viable

Gregg Gottlieb is a CFP® with 36 years of industry experience. He is currently with Viable and has previously worked at firms including LPL Financial, Kestra Financial Services, and Regal Wealth Advisors. Outside of his advisory work, he has involvement in several insurance agencies and business entities related to tax and investment purposes. Viable provides financial planning, investment advisory, insurance consultancy, and retirement plan advisory services to individuals, families, businesses, trusts, and charitable organizations. The firm employs a goal-based, top-down macroeconomic approach with an emphasis on behavioral finance and asset allocation, primarily utilizing exchange-traded funds in portfolio construction.

Retirement plans for business owners (SEP, solo 401k) Wealth management Tax-loss harvesting Cash flow / budgeting Founder/Business Owner Retired
user avatar

Mary F

CFP®

Malvern, PA

Viable

Mary Focht is a CFP® professional with over 17 years of experience in financial advisory, currently serving at Viable since 2024. Prior to joining Viable, she operated independently for 17 years. Viable provides financial planning, investment advisory, insurance consultancy, and retirement plan advisory services to individuals, families, businesses, trusts, and charitable organizations. The firm employs a goal-based, top-down macroeconomic approach with an emphasis on behavioral finance and asset allocation, primarily using exchange-traded funds in discretionary portfolio management.

Retirement plans for business owners (SEP, solo 401k) Wealth management Tax-loss harvesting Cash flow / budgeting Founder/Business Owner Retired
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