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Verity Asset Management

Updated today

Total assets under management

$1,154,371,169

Total clients

5,803

3% high-net worth

Total advisors

54

of 77 employees

Firm size

Enterprise

51-2,000 advisors or $10B+ in AUM

Average clients per advisor

107

Average account size

$198,927

About

Verity Asset Management provides discretionary investment management and retirement-plan advisory services to a broad client base that includes individual investors (both non‑HNW and high net worth), corporate and institutional clients, retirement plan sponsors, and other registered investment advisers. The Firm delivers these services primarily through model portfolios and tailored individual portfolio management, and also offers financial planning, retirement plan consulting, and allocation-alert and fiduciary (3(21)/3(38)) services.

The Firm’s investment approach emphasizes tactical asset allocation across a wide range of asset classes, using mutual funds, ETFs, individual securities, hedging strategies and, where appropriate, short positions to manage risk and pursue opportunity; many accounts are managed via internally run models while some strategies are managed by outside third‑party managers. Verity operates distinct specialty models — including concentrated equity strategies, small/mid‑cap and multi‑cap value, several income-focused strategies, and retirement‑platform models constrained to plan fund menus — and monitors model suitability and client profiles on an ongoing basis.

Notable features that set Verity apart from many peers include its role as a sub‑advisor and manager‑of‑managers for other advisers and platforms and its position as adviser to the proprietary Verity U.S. Treasury Fund, arrangements the Firm discloses as creating potential conflicts of interest it seeks to manage. The product lineup also includes a High Income model restricted to accredited investors that accesses alternatives via publicly traded vehicles (CEFs, BDCs) for daily liquidity and a Concentrated Rotation model with concentrated stock positions and structured monthly entry provisions, reflecting a wider range of strategies than is typical for many enterprise advisers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Administrative services for advisors

Expertise

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments

Occupation focus

Self-Employed Executive

Fee options

Fixed

Financial planning fixed fees range from $500 to $10,000

Percentage

$0 - $100,000: 1.50% $100,001 - $150,000: 1.20% $150,001 - $250,000: 1.15% $250,001 - $500,000: 0.95% $500,001 - $750,000: 0.75% $750,001 - $1,000,000: 0.60% $1,000,001 - $2,500,000: 0.50% $2,500,001+: 0.45%

Project-based

$100 to $250 per hour for financial planning

Other

Account minimum: $100,000 Fee-only: Hourly fees $100 to $250 per hour; Fixed fees $500 to $10,000 for financial planning

Main office location

Verity Asset Management

280 S Mangum St, Ste 550

Durham NC 27701-3676, United States

Number of offices

11

Most active in

Alabama · Arizona · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Illinois · Indiana · Iowa · Kentucky · Louisiana · Maryland · Massachusetts · Michigan · Missouri · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Vermont · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Rachel G

Series 63, Series 65

Ronkonkoma, NY

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Clayton F

Series 65

Millstone Township, NJ

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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Malcolm T

CFA®

Durham, NC

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Todd S

Series 65

Oakdale, CA

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Jeffrey P

Series 66

Youngstown, OH

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Eric A

Series 65

Oakdale, CA

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Sean M

Series 63, Series 65

Durham, NC

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Kurt P

Series 63, Series 65

Durham, NC

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Dominik M

Series 63, Series 65

Roseville, CA

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Sujatha A

CFA®, Series 63, Series 65

Durham, NC

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Richard C

Series 63

Ronkonkoma, NY

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

John M

PFS™, Series 65

Wilmington, NC

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Ronald G

Series 63, Series 65

Blacksburg, VA

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Michael H

Series 63, Series 66

Austin, TX

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
user avatar

Steven L

Series 63, Series 65

Aberdeen, NC

Verity Asset Management

Concentrated stock management Active portfolio management Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Executive
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