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Veracity Capital LLC

Updated today

Client assets under management

$796,765,756

Clients

359

61% high-net worth

Advisors

10

of 12 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

36

Low

Average account size

$2,219,403

About

Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, families, trusts, estates and businesses, with a stated focus on high‑net‑worth clients. The firm offers portfolio construction using mutual funds, ETFs, individual equities and fixed income, and may also recommend outside managers or third‑party platforms as part of a client’s plan.

The firm describes a primarily long‑term, goal‑focused investment approach informed by charting, cyclical, fundamental, quantitative and technical analysis, while retaining flexibility to trade more frequently when client objectives or market conditions warrant. Veracity also discloses specific overlay strategies for eligible clients—option strategies that require client education and an attestation, and for which agreed notional exposure is included in assets under management and fee calculations.

Veracity’s brochure discloses several structural features that distinguish it from many peers, including affiliated entities that provide insurance (Veracity Capital Risk Management) and tax preparation/planning services (Veracity Capital Tax Advisors), and specific outsourcing arrangements (a designated custodian and a primary fixed‑income trading partner). It also describes receipt of marketing dollars and use of lead‑generation/referral programs and third‑party events, and it documents how the firm bills and oversees option overlay strategies—items that the firm notes may present conflicts of interest and are addressed in its disclosures.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance

Occupation focus

Executive Founder/Business Owner

Fee options

Fixed

Fixed fees for stand-alone financial planning and consulting engagements.

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $5,000,000: 1.40% $5,000,001 - $10,000,000: 1.30% $10,000,001 - $25,000,000: 1.20% $25,000,001+: 1.00%

Commissions

IARs may earn commissions from selling insurance products separately from advisory fees.

Other

Fee-only: Fixed fees for financial planning and consulting services based on engagement complexity and duration.

Main office location

Veracity Capital LLC

2859 Paces Ferry Road, Suite 635

Atlanta GA 30339, United States

Number of offices

4

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Connecticut · Florida · Georgia · Massachusetts · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael M

Series 66

Newport Beach, CA

Veracity Capital LLC

Michael Mess is a financial advisor at Veracity Capital LLC with 18 years of industry experience. He holds the Series 66 designation and has worked at firms including Purshe Kaplan Sterling Investments and The Ayco Company LP. Outside of his advisory role, Mess is involved in e-commerce through Sandpiper Exchange LLC and is a partner in MJ Ventures, a real estate investment partnership focused on residential properties. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm emphasizes a custom, long-term investment approach using a range of strategies and tools, including mutual funds, ETFs, individual equities, fixed income, and option overlay strategies.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Chandler W

Series 63, Series 65

Atlanta, GA

Veracity Capital LLC

Chandler Warren is a financial advisor at Veracity Capital LLC based in Atlanta, GA, with three years of industry experience. He holds Series 63 and Series 65 designations and previously worked at 49 Financial and Purshe Kaplan Sterling Investments. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a long-term, custom-driven investment approach using mutual funds, ETFs, individual equities, fixed income, and various analytical methods, while also offering estate-planning facilitation and ERISA 3(21) fiduciary services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Michael C

CFP®, Series 66

Atlanta, GA

Veracity Capital LLC

Michael Collopy is a CFP® with 15 years of experience in financial advisory roles. He is currently with Veracity Capital LLC and has previously worked at Compass Securities Corporation, The AYCO Company, and F3 Logic. In addition to his advisory work, he provides tax preparation and planning services through Veracity Capital Tax Advisors, LLC. Veracity Capital LLC offers discretionary investment management, financial planning, and retirement-plan advisory services primarily for high-net-worth clients. The firm employs a long-term, customized investment approach using a variety of strategies and asset types, supported by affiliated entities that provide insurance and tax services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Mary H

Series 65

Palm Beach Garden, FL

Veracity Capital LLC

Mary Huston Liscom is a financial advisor with Veracity Capital LLC, holding a Series 65 designation and four years of industry experience. Her prior work includes roles at Harbor Insurance and Michael J. Rose INC. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth clients. The firm employs a long-term, custom-driven investment approach utilizing mutual funds, ETFs, individual equities, and fixed income, complemented by various analytical methods and option overlay strategies.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Kevin B

CFP®, Series 66

Atlanta, GA

Veracity Capital LLC

Kevin Boutwell is a CFP® with 12 years of industry experience, currently serving as a financial advisor at Veracity Capital LLC. His prior experience includes roles at Veracity Capital Tax Advisors, LLC, F3 Logic, LLC, and The AYCO Company, L.P./Mercer Allied. He serves on the Board of Directors for the Cobb County Public Safety Foundation. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth clients. The firm employs a long-term, custom-driven investment approach using a range of asset types and analytic methods, and offers affiliated tax and insurance services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Matthew H

Series 66

Colleyville, TX

Veracity Capital LLC

Matthew Harwell is a financial advisor at Veracity Capital LLC with 17 years of industry experience. He holds a Series 66 designation and previously worked at The Ayco Company, LP for 11 years and F3 Logic, LLC for one year. In addition to his advisory role, he is a licensed insurance agent at Veracity Capital Risk Management LLC. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a long-term, custom-driven investment approach using a variety of asset classes and analytical methods, supplemented by affiliated insurance and tax advisory services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Clayton L

CFA®, Series 63, Series 65

Palm Beach Gardens, FL

Veracity Capital LLC

Clayton Liscom is a CFA® charterholder with 30 years of industry experience. He has been with Veracity Capital LLC since 2018 and previously worked at F3 Logic and The Ayco Company, L.P./Mercer Allied. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a long-term, custom-driven investment approach utilizing mutual funds, ETFs, individual equities, and fixed income, and offers additional services including estate-planning facilitation and ERISA 3(21) fiduciary services.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

Benjamin M

Series 63, Series 65

Newport Beach, CA

Veracity Capital LLC

Benjamin Matzell is a financial advisor at Veracity Capital LLC with 14 years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Veracity Capital in 2019, he worked at F3 Logic, Nuveen Securities, LPL Financial, and The AYCO Company. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth clients. The firm employs a long-term, custom-driven investment approach utilizing a range of strategies including mutual funds, ETFs, individual equities, and fixed income, and offers additional services such as estate-planning facilitation and ERISA 3(21) fiduciary support.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

John R

CFP®, Series 66

Atlanta, GA

Veracity Capital LLC

John Rinker is a CFP® with 12 years of industry experience, currently serving at Veracity Capital LLC since 2018. His prior roles include positions at The AYCO Company, L.P./Mercer Allied and Independent Financial Group. He is also a licensed insurance agent in Georgia, offering various types of insurance products. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a long-term, custom-driven investment approach using a range of strategies and asset types, including internally managed portfolios and outside managers.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
user avatar

John R

Series 66

Atlanta, GA

Veracity Capital LLC

John Rogers is a financial advisor with Veracity Capital LLC, holding a Series 66 designation and 22 years of industry experience. He has worked at firms including Mercer Allied, The AYCO Company, and Compass Securities Corporation. In addition to his advisory role, Rogers is involved in tax preparation and planning services through Veracity Capital Tax Advisors, LLC. Veracity Capital LLC provides discretionary investment management, financial planning, and retirement-plan advisory services primarily to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm employs a primarily long-term, custom-driven investment approach that incorporates various analytical methods and offers a range of portfolio management options including the use of outside managers and option overlay strategies.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Executive Founder/Business Owner
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