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Valley Financial Group

Updated today

Client assets under management

$281,406,712

Clients

508

14% high-net worth

Advisors

5

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

102

High

Average account size

$553,950

About

Valley Financial Group provides investment management and financial planning to individuals, families, trusts, charitable organizations, businesses and pension plans, managing a mix of non‑wealthy and high‑net‑worth clients. The firm reports roughly $287 million in assets under management and delivers ongoing portfolio oversight and plan-based advice.

VFG uses a predominantly top‑down, evidence‑based investment approach that combines macroeconomic analysis with fundamental research and selected third‑party manager allocations. Most accounts are managed on a discretionary basis under a Limited Power of Attorney, and the firm recommends Fidelity for custody and execution while offering client access to online tools and reporting.

Noteworthy features include that certain VFG professionals are also registered representatives of Purshe Kaplan Sterling Investments, Inc., which enables them to offer commissionable brokerage products alongside advisory services. The firm sponsors a wrap fee program (paying custodial wrap fees on enrolled assets), discloses receipt of non‑cash benefits from its custodian, and makes estate and tax planning resources available to clients (generally those with $500,000 or more under management, with exceptions possible) as part of its asset management services.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management

Fee options

Commissions

Registered representatives of Purshe Kaplan Sterling Investments, Inc. receive customary commissions for sales of securities; commissions are not offset against management fees.

Project-based

Financial planning fees generally range from $250 to $300 per hour, negotiable.

Main office location

Valley Financial Group

311 Lindenwold Ave

Ambler PA 19002, United States

Number of offices

1

Most active in

Florida · New Hampshire · New Jersey · Pennsylvania

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin M

Series 63, Series 66

Ambler, PA

Valley Financial Group

Kevin Mcgarry is a financial advisor at Valley Financial Group with 24 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Purshe Kaplan Sterling Investments, H. Beck, Inc., and DWS Investments Distributors, Inc. In addition to his advisory role, he volunteers as a basketball coach in Ambler, PA. Valley Financial Group provides investment management and integrated financial planning to individuals, families, trusts, charitable organizations, businesses, and pension plans. The firm employs a primarily top-down, evidence-based investment approach and offers discretionary portfolio management alongside access to third-party managers and a wrap fee program.

Wealth management
user avatar

Frank P

Series 65

Ambler, PA

Valley Financial Group

Frank Pizzichillo is a financial advisor at Valley Financial Group with three years of industry experience. He holds a Series 65 designation and previously worked at Brinker Capital. Valley Financial Group serves individuals, families, trusts, charitable organizations, businesses, and pension plans by providing investment management and integrated financial planning. The firm employs a primarily top-down, evidence-based investment approach and offers discretionary portfolio management alongside access to third-party managers and a wrap fee program.

Wealth management
user avatar

James D

Series 65

Ambler, PA

Valley Financial Group

James Donnelly is a financial advisor at Valley Financial Group with five years of industry experience. He holds a Series 65 designation and has prior experience at H. Beck. In addition to his advisory role, Donnelly serves as Patrol Operations Commander at the Bensalem Township Police Department, a position he has held for over two decades. Valley Financial Group advises individuals, families, trusts, charitable organizations, businesses, and pension plans, focusing on investment management and integrated financial planning. The firm employs a primarily top-down, evidence-based investment process and offers discretionary portfolio management alongside access to third-party managers and a wrap fee program.

Wealth management
user avatar

Edward W

CFP®, Series 63, Series 66

Ambler, PA

Valley Financial Group

Edward Woehlcke is a CFP® professional with 18 years of industry experience. He has worked at Valley Financial Group and H. Beck, Inc. since 2016 and previously spent five years at Brinker Capital. He is the sole proprietor of Woedaddy Investments, where he analyzes returns on investment real estate. Valley Financial Group advises individuals, families, trusts, charitable organizations, businesses, and pension plans, providing investment management and integrated financial planning. The firm uses a primarily top-down, evidence-based investment process and manages portfolios predominantly on a discretionary basis.

Wealth management
user avatar

Morris L

Series 66

Ambler, PA

Valley Financial Group

Morris Licciardello Jr. is a financial advisor at Valley Financial Group with 26 years of industry experience. He holds a Series 66 designation and has worked at Purshe Kaplan Sterling Investments and H. Beck, Inc. Licciardello also provides certified tax preparation services and serves as an internal consultant to Valley Financial Group. Valley Financial Group advises individuals, families, trusts, charitable organizations, businesses, and pension plans, offering investment management and integrated financial planning primarily on a discretionary basis. The firm employs a top-down, evidence-based investment process and customizes financial plans to guide portfolio construction and ongoing management.

Wealth management
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