Uplift Investing, Inc

Uplift Investing Inc provides ongoing portfolio management to individuals (including high‑net‑worth clients) and serves other investment advisers by acting as a subadviser. The firm prepares an investment policy statement for each client and offers both discretionary and non‑discretionary management, and it participates in wrap fee programs where it manages assets and pays transaction costs from the bundled fee.

The firm primarily recommends equities and ETFs and follows a long‑term trading approach informed by a broad set of analytic methods — including fundamental, quantitative, technical/charting, cyclical analysis, and modern portfolio theory — with risk tolerance documented in each client’s IPS. Uplift generally executes trades through a recommended custodian, may receive research or other soft‑dollar benefits, and conducts quarterly account reviews.

Relative to peers, Uplift is uncommon in sponsoring wrap fee programs and in providing subadviser services despite its small scale, and it reports a corporate ownership structure with multiple principal owners rather than a traditional solo‑practitioner model. The firm also discloses that it does not aggregate (block) trades across clients and will not accept proxy‑voting authority for client securities.