UP Capital Management, Inc.

Up Capital Management advises individuals (including high‑net‑worth clients), trusts and retirement plan sponsors, providing discretionary and non‑discretionary asset management, financial planning, retirement-plan consulting, estate‑planning coordination, and occasional seminars and newsletters. The firm requires managed accounts to be custodied at a designated custodian and uses third‑party administrative platforms for reporting and trading support.

Investment advice is delivered through model‑based tactical and strategic asset‑allocation approaches across defined risk profiles (e.g., Current Income through Growth), and accounts may be managed on either a discretionary or non‑discretionary basis. The brochure discloses that the firm may recommend private investments and real‑estate interests as appropriate to client objectives, and it emphasizes individualized portfolio constraints and annual client reviews.

Notable distinctions include the firm principal’s prior role as sponsor of private real estate offerings and the firm’s disclosure of that affiliation and related conflicts of interest, together with a stated policy of not recommending new investors into those offerings; the firm also provides estate‑planning coordination using a third‑party drafting platform (with an explicit recommendation to obtain legal review). The firm supplements advisory work with periodic newsletters, workshops and participant education for retirement plans, and it makes clear when planning services are included for clients meeting its relationship thresholds.