UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner

United Planners Financial Services serves a broad mix of clients — individuals (including high‑net‑worth), corporations, charitable organizations, retirement plans, and atypical institutional clients such as sovereign wealth funds, banks or thrift institutions, and other investment advisers. The firm operates as both a registered investment adviser and a broker‑dealer, and its network of 477 independent Investment Advisor Representatives delivers financial planning, portfolio management, retirement plan services and brokerage solutions.

The firm operates an open‑architecture platform that uses multiple custodians and third‑party money managers (Pershing, Axos, Fidelity, Schwab, TIAA and various TPMMs) and supports a range of models from advisor‑managed to TPMM and TAMP arrangements. United Planners’ asset mix is notable for being largely non‑discretionary — roughly $10.06 billion of $10.64 billion in AUM is reported as non‑discretionary while about $579 million is discretionary — and the firm’s IARs commonly provide both fee‑based and commission‑based options.

Distinctive features include its limited partnership ownership structure in which financial professionals hold a majority interest and the firm’s documented use of transitional support (forgivable and non‑forgivable loans or payments) to recruit IARs, which the firm discloses as a potential conflict and supervises. United Planners also discloses business relationships and vendor arrangements (including Axos vendor payments, Schwab client‑benefit agreements and Orion technology support) that can affect operational support and how certain custodial platforms are presented to advisors and clients.